The Lessons I've Learned In A Year Of Revamping A Dead Blog

When I started Four-Week MBA back in 2015, I had in mind a portal where people could find practical business insights they could readily apply. Opposite to the concept of traditional business school where you invest two years of your life with a full-time commitment, massive financial resources and get out of the job market.

I wanted to create a place where people could find easily executable and practical advice from other practitioners. I wanted it to be the farthest thing I could imagine from the purely academic world. Yet, even though I had managed to bring traffic and some awareness to the site, it didn’t generate enough organic reach. And in December 2017 the situation was quite depressing:

I made up my mind and as a New Year’s resolution. I decided I needed to create some traction for the blog. Yet as often happens with New Year’s resolutions I didn’t do anything about it for three months.

Until on March-April 2018, I started to experiment a bit to try to figure out how to make an amateurish blog, a professional one. In the last six months I accelerated the experimentation, and after many trials and errors this is where I got:

What lessons did I learn along the way? I want to show you a framework I used to get where I am.

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