Lessons from the Sales Psych - Barratt Kennett

Recently, I had the privalage of interviewing Barratt Kennett, Director of EFCOMM Sales and Marketing Solutions Pty Ltdon The Flight Path Podcast. Instead of you watching the full episode and getting Barratt's best tips in full, I wrote this article up to help you save some time. If you decide that you'd like to watch the full episode, I've put the link at the bottom of this article.

ARTICLE SUMMARY

• Barrett Kennett founded the successful sales company fcom after careers in fighting and adult entertainment.
• As the host of the Flight Path Podcast, Tom Barkley interviewed Barrett to gain his extensive lessons on leadership, success, personal growth and overcoming adversity from his diverse experiences.
• Some of the key topics covered include Barrett's methods for mentoring others, setting goals, developing knowledge-focused learning habits, strategies for optimizing mental well-being, avoiding unproductive dopamine sources, and how to continuously overcome obstacles.

Developing Grit Through Adversity

• Barrett grew up in Bermuda and later lived in Australia, America, and Colorado where he worked as a male stripper and MMA fighter.
• Through these careers, he was able to build traits like leadership, discipline, mental toughness and competitiveness by gaining confidence facing challenges directly in high stakes environments.
• Barrett believes martial arts cultivate perseverance through requiring individuals to directly confront obstacles, a skill valuable in navigating anxiety-inducing business situations with competency.

Prioritizing Positive Company Culture

• As the founder of fcom, Barrett emphasizes employee satisfaction as a top priority at the company.
• This focus earned fcom awards such as "Best Place to Work in Australia" for cultivating an excellent culture and high staff fulfillment levels.
• Barrett's approach involves aligning clear, measurable goals for each individual that correlate to their unique purpose, which provides stronger motivation over fleeting inspiration.
• fcom also conducts regular performance evaluations to identify specific areas for mentors to help each person improve upon.

Viewing Knowledge as a "Superpower"

• Barrett considers knowledge acquisition a "superpower" when put into action.
• He is constantly studying a wide variety of relevant subjects and cases through reading materials on various topics.
• This allowed Barrett to develop a highly effective mentoring system focused on goal-setting, evaluation, and holding mentees accountable to achieving their objectives.
• Adopting an internalized mindset of committing to "outlearn competitors" drove much of Barrett's success in business and personal growth.

Mental Well-Being Optimization Strategies

• To smoothly process even minor issues, Barrett recommends daily journaling of mistakes made and clear solutions or steps forward.
• This transitions traumatic experiences from feeling like ongoing problems to events that have already occurred, providing psychological refreshment.
• His "8 till 8" phone rule avoids over-exposure to social media dopamine triggers that can deplete levels and distract from opportunities.

Avoiding Counterproductive Dopamine Sources

• Barrett finds that quick-fix sources like fraught relationships, addictions, casinos or gambling provide fleeting rewards without true long-term fulfillment or achievement.
• Drugs similarly offer cheap feel-good effects without real accomplishment.
• Spending time observing the depressed behaviors of poker machine addicts motivates avoiding replicating their demotivated lifestyle path.

Mastering Habits Through Knowledge

• While discipline alone can work for some, Barrett believes constantly acquiring relevant knowledge separates top performers.
• Facing challenges directly cultivates superior mental strength compared to escapism from obstacles.

In closing, Barratt left listeners with a wealth of actionable guidance shown through his own example to transform adversity into advantage. While starting from non-traditional backgrounds, he proved how directing hardship towards self-improvement can empower remarkable achievement. By maintaining an insatiable drive to expand knowledge and leverage gathered wisdom for continual breakthroughs, Barratt exemplifies defying limitations.

For anyone seeking to thrive in their personal or professional pursuits, this article presents a treasure trove of lessons from an experienced leader who has successfully scaled challenges in the boxing ring, boardroom and all arenas of life.

Barratt's mentoring approach provides a replicable framework for anyone motivated to optimize their potential and persist until realizing outstanding success on their own defined terms.

Find the full episode here:

All the best,

Tom Barclay