Lessons from my first coaching sessions

I held my first two coaching sessions last week, and despite having a strong moment of imposter syndrome I did come away feeling like i'd added value. ??

In 45 minutes, we'd identified the main challenge and a solution.

Both clients were doing the things they thought they ought to be doing - and neither really understood why they weren't getting the results that they needed.

? Both were showing up consistently on social media.

? Both were creating quality content - sharing vast amounts of specialist knowledge.

So why weren't they getting results?

?? Client 1 - This client was spending too much time doing things very early stage that weren't actually winning her business, but neglecting her tried and proven methods.

She was posting on social media platforms without considering wether her target audience was there, or if they were interested in engaging in her subject matter on that particular platform.

Her target audience can actually be reached more easily and efficiently through another less time-consuming method.

?? Solution 1 - This client is going to continue posting, as it is helpful to have the demonstration of her vast degree of knowledge available when a prospect researches her online, but she isn't going to rely on it to win her business and will scale back the number of posts she produces to enable her to spend more time where it is going to win her business in the short to medium term.

Instead we will work at scaling up the proven method.

When you have a very young business and limited time to start making an income, you have to prioritise doing what is going to bring that in for you most quickly.

?? Client 2 - This client was getting a low conversion rate on enquiries with feedback that she was charging too much, despite pricing below average market value! The feedback had knocked her confidence about the value she was adding to clients.

The problem wasn't her pricing though, it was simply that the audience she was targeting aren't able to prioritise the investment.

When I asked why she had chosen this audience, it was a comfort zone decision.

?? Solution 2 - This client is going to target an audience that have the time and money available to invest.

She is going to use a totally new social media platform to do this where she will be able to not only target the right audience, but work on building relationships with her network, whilst cutting through the noise of other platforms where a vast amount of content is already shared on her subject area.

We are going to work on getting her out of her comfort zone, and more confident in dealing with her new target audience. Then we'll look at aligning her prices with the market rate so that her business is more profitable for her.

I'm looking forward to working with these ladies to put the right tools in place so that they can move forward in the direction that they need to go. ??

If you'd like a power hour with me - drop me a DM and perhaps I can help you reframe how you think about your marketing and get out of the slump. ??

Email: [email protected]

Phone: 07817 488 522

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