Lessons from the Godfather of E-commerce

Lessons from the Godfather of E-commerce

How to capture the attention and loyalty of your target customers

Jordan West

September 07, 2023

Now is NOT THE TIME TO START THINKING ABOUT BFCM...

You should have been 2 months ago haha ?? But... here are three strategies (the 80/20) of what you (or your agency) need to get set-up ??

? Making Video Ads Work for BFCM: Hey, if you're not already on the video ad train for BFCM, now's the time to hop on. Videos are like the secret sauce to grabbing attention, especially when everyone's hunting for deals. Dive into some analytics, figure out what makes your audience tick, and then roll out those video ads. Trust me, it's a game-changer. (also this doesn't mean I don't ALSO love static creatives)

? Influencers? Yes, Please!: BFCM is basically the Super Bowl for shopping. So why not team up with some influencers? Find those cool folks who vibe with your brand and let them shout out your BFCM deals. It's like having a friend tell you about a great sale – genuine and super effective.

??Don't Sleep on Facebook CAPI Data: Real talk – if you're not integrating Facebook's Conversions API (CAPI) data back into your main system, you're missing out. BFCM is all about quick moves and smart decisions. Having that real-time data is like having a GPS for your campaigns. Stay on track and watch your BFCM game level up. Check out my friends at Popsixle for this one!

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New Podcast |?Ep 482: Lessons from The Godfather Of E-commerce with Phil Masiello, CrunchGrowth

Listen here: https://bit.ly/3sr0MwQ

The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.

In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs.

Listen and learn in this episode!

Key takeaways from this episode:

• Creativity as a key driver for brand success
• The importance of understanding the brand and its target audience
• The role of social media in promoting the brand and attracting customers
• Acknowledgment that social media may not lead to immediate sales but can influence decision-making
• Importance of thinking beyond advertising to scale a business
• Starting locally and using someone else's influence to expand
• Importance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.
• E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.
• Raising prices is not a viable solution to address the problem.
• Utilizing PR and leveraging others' influence to expand reach and gain attention.
• Focusing on unique selling points, always telling the truth, and creatively targeting customers.

Recommended App/Tool:

Jasper AI: https://www.jasper.ai/

Recommended Podcast/Audiobook:

Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486

Today’s Guest:

Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing, and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25. His previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women; Raw Beauty, Inc., which developed and marketed Raw Essentials Skin Care through its website, on the shopping channels and retailers internationally; Metro Marketing, a agency focused on developing the online, retail and TV Shopping sales channels for emerging natural and organic brands; and The Daily Market, a Washington DC based grab-and-go meal chain that was sold to a major supermarket chain.

Connect and learn more about Phil and CrunchGrowth:

Website: https://www.crunchgrowth.com/?https://philmasiello.com/

LinkedIn: https://www.dhirubhai.net/in/phil-masiello/

X:?https://twitter.com/CrunchGrowth

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast:?

• Ep 481: Increasing AOV - The Top 5 Places On Your DTC Website With Jacob Elbaum, Shivook
• Ep 480: How To Get The Biggest Name In Modern Media To Support Your Brand with Mark Ritz, Carnivore Snax
• Ep 479: How to Cut your Inventory by 75% in DTC with Izzy Rosenzweig, Portless

Tool of the Week: Adzooma

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ChatGPT Prompt For The Week For Marketers:

Act as an Advertiser:

I want you to act as an advertiser. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is "I need help creating an advertising campaign for a new product targeting young adults aged 18-30."

-Github

Unlock the Secrets of E-commerce Success Today:

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• A free chapter of the book - Get a sneak peek at Ben's unique insights before anyone else.
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Don't miss this golden opportunity. Join the waitlist and unlock your potential today.

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.