Lessons from the Field: What 12 Years in Spirits Trading Taught Me

Over the past 12 years, I’ve had the privilege of working in spirits trading—a field that combines market dynamics, global logistics, and the art of building meaningful relationships. It’s a fast-paced, ever-changing industry, and the lessons I’ve learned have shaped how I approach challenges and opportunities.

Whether you’re curious about the spirits trade or considering a career in it, here are key takeaways from my journey that can apply to anyone navigating a dynamic, globalized field.

1. Understand the Big Picture

Markets don’t exist in a vacuum. Trends like the rise of craft spirits, sustainable production, and emerging global markets have reshaped the industry. Knowing where the market is headed—and why—is crucial for staying relevant.

?? Takeaway for Everyone: Whether you’re in spirits or another field, staying ahead of trends and understanding the “why” behind them gives you a competitive edge.

2. Navigate the Complexity of Global Logistics

Spirits trading involves more than sourcing and selling—it’s about ensuring products move across borders seamlessly. Every shipment means navigating regulations, customs requirements, and logistical hurdles.

?? Takeaway for Everyone: No matter your industry, mastering the flow of your work—whether it’s supply chains or processes—is critical to delivering results.

3. Relationships Are Your Foundation

Behind every transaction is a person. Strong relationships with suppliers, buyers, and partners can make all the difference. I’ve learned that trust isn’t built overnight, but it’s the key to long-term success.

?? Takeaway for Everyone: Invest in people. Whether it’s a client, colleague, or supplier, genuine connections will always be your greatest asset.

4. Embrace Change

This industry is never static. From regulatory shifts to supply chain disruptions, adapting quickly is a necessity. Over the years, I’ve learned that flexibility isn’t just about reacting to change—it’s about thriving in it.

?? Takeaway for Everyone: Change is inevitable, but how you adapt defines your success. Stay open, stay curious, and never stop learning.

5. Make Sustainability a Priority

The world is watching how industries, including spirits trading, reduce their environmental footprint. Bulk shipping has helped reduce packaging waste, but the journey toward carbon-neutral logistics is far from over.

?? Takeaway for Everyone: No matter your field, sustainability is no longer optional. Small steps toward greener practices can make a big impact—and resonate with your audience.

6. Be Patient, But Persistent

Not every deal goes as planned, and not every day feels like a win. But patience, paired with persistence, has proven invaluable. The lessons learned during setbacks are often the most valuable.

?? Takeaway for Everyone: Success is rarely instant. Keep pushing forward, and view challenges as opportunities to grow.

Advice for Aspiring Professionals

If you’re considering a career in spirits trading—or any fast-moving, globalized industry—here are three things to keep in mind:

1. Start by Learning the Basics: Understanding the fundamentals of your field will give you confidence and clarity.
2. Find a Mentor: Someone with experience can guide you through challenges and help you avoid common mistakes.
3. Stay Curious: Ask questions, explore opportunities, and never stop expanding your knowledge.

Looking Forward

As I reflect on the past 12 years, one thing is clear: spirits trading isn’t just about products; it’s about people, innovation, and navigating change. Whether you’re in this industry or another, these lessons hold value in any career.

What lessons have you learned from your own journey? I’d love to hear your thoughts or answer any questions about my experiences. Let’s connect and keep the conversation going!