Lessons from Classera’s Success: How to Build Strategic Partnerships in EdTech

By Mahmoud El Gabry

Strategic Partnerships Director – Classera

With the growing demand to enhance the learning experience for students and trainees, companies in the EdTech space are under increasing pressure to innovate. The landscape is fast-paced and highly competitive, and businesses need to stay ahead by offering solutions that truly address the needs of their users. For over a decade, Classera has been dedicated to meeting these growing demands, and our approach to building a robust partnership ecosystem has been central to our success.

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Here, I’d like to share some insights that any EdTech business can learn from our success at Classera through strategic partnerships.

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Key Considerations for Successful Partnership Programs

Building partnerships between businesses is nothing new, but when it comes to the education sector, it can present unique challenges. EdTech companies have immense potential to enhance their services and retain clients by adopting the right partnership strategy. Here’s how we’ve approached this at Classera.

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1. Our Clients Are Our Best Partners

Strong relationships between businesses are important, but the foundation often starts with empowering relationships with clients and truly understanding their needs. In the education sector, these clients could be education officials, school administrators, school owners, teachers, trainers, institution directors, parents, and anyone else who uses Classera’s systems.

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At Classera, we place a high value on listening to our client’s suggestions and staying attuned to market trends. As a Learning Management System (LMS) and Training Management System (TMS) provider, we must adapt our ecosystem to users' preferences and propel the growth of the educational and training landscape. By addressing client needs, our clients become key partners in driving our innovation forward.

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2. Have a Strategy to Partner with Tech Companies

Strategic partnerships with other businesses in the same field can add tremendous value—not just for individual companies but for the entire industry. While some may view these relationships as competitive, we believe they can often be complementary.

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At Classera, we have partnered with leading EdTech companies for more than just technological integration. We collaborate to exchange valuable insights through workshops, events, webinars, and regular follow-up meetings. These partnerships allow us to stay ahead of industry trends and continually improve our offerings for the benefit of our users.

?3. Open Channels for Different Possibilities

Our partnerships go beyond traditional EdTech. At Classera, we actively seek collaborations across FinTech, EdTech, and e-commerce service providers. For instance, our EdTech partners offer learners access to interactive educational tools in subjects like robotics, math, science, natural languages, and coding—addressing specific learning challenges.

In FinTech, Classera’s products are integrated with our payment platform, CPay, which allows parents and learners to pay online; addressing one of the major challenges education institutions started to face recently. Thanks to our partners in the financial sector, we offer a range of payment options, making the process seamless and convenient for our users.

?4. Invest in High Technology

Our commitment to investing heavily in cutting-edge technology is a significant factor in our success with strategic partnerships. At Classera, we allocate significant resources to developing expertise and staying up to date with the latest technological advancements.

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Our Learning Super Platform is built on AI, big data, and virtual reality, providing a forward-thinking environment that encourages clients to invest in Classera solutions and leverage the latest educational technology.

Conclusion: Expanding Through Strategic Partnerships

While there are many factors behind Classera’s success, strategic partnerships have proven to be one of the most effective ways to expand our reach across various sectors. By continuing to nurture these partnerships and seek out new opportunities, we are confident that we will remain at the forefront of the EdTech industry.