A Lesson in Personal Branding

Over the years, we Marketing folk have developed a reputation for being highly adept at ‘brand me’ style exhibitionism. For this we have the democratisation of publishing platforms and the reach of digital channels to thank. The low barriers to entry mean you can pitch yourself as a marketing guru, growth hacker, brand strategist, digital expert, et al (delete as appropriate), without anyone questioning your credibility or credentials.

At any given moment, we have on-demand access to these experts, who cover every marketing discipline known to man with varying degrees of success and authority. They're bold in their presence, highly visible and ubiquitous, a product of our times where anyone can pretty much reinvent themselves a new public persona.

As someone who's never really been interested in profile-building per se, I certainly don't judge. Especially because I've witnessed first-hand the valuable lesson of why building a personal brand still matters. So in a recent article, I offered some anecdotes on why not to overlook one of the fundamental principles of marketing when attempting to carve a name out for yourself in this industry.

You can read the full article here.