A Lesson From Van Heuson. Videos Done Right... Sell
Andrew Anderson
Ai Development, Integration And Training For Businesses and Entrepreneures !
One of the better video commercials I have seen in quite some time. The fact that the video is actually germane to product performance is rare these days.
Remember, "If people have to think to get your message, they won't do either" Plus there is action and fun all at that same time. And it is short and sweet. I did check the Van Heusen Website and unfortunately, they are not using it. What the heck?
Because if I had to guess based on past experience, by not having this front and center on their site, they will miss several Million visits to their website which could help crush their SEO and their competition. Not to mention missing millions in online sales.
This is why that it is important that you have a consolidated marketing effort and have all of your marketing and sales effort working together, not separated.
Dan Kennedy and I discuss the cost of the lack of coordination with marketing and sales in the interview I did with hem.
At least they have a great commercial.
Cheers,
Andrew Anderson
Smart, Profitable, Marketing Made Easy!