?? The Lesson That Built My Network

Back when I first met Ron in Tampa— Here’s the first part if you missed it.

That same night, we talked about more than just cigars.

Ron was big in the food and frozen meat industry, and as we got into some business talk.

I mentioned that I had worked with a large Canadian franchise with over 300 stores.

As we went back and forth about what he could offer, I told him I had a contact in Canada who might be a good fit for his business.

He handed me his card and said, "If you get the okay, I’d appreciate an introduction."

Here’s where things usually fall apart.

Most people say they’ll make an introduction, but it never happens.?

Good intentions, no follow-through.

The next day, I picked up the phone.

I called my Canadian contact, and explained who Ron was and what he did.

I got the green light to make the introduction.

I went straight to Ron’s office, shared the details, and connected him with my contact.

Ron was stunned.

He told me most people talk a big game but never deliver.

The fact that I had actually followed through made an impression.

To show his appreciation, Ron took me to Thompson Cigar in Tampa.

At the time, they were selling bundles of 100 cigars.

Without hesitation, he bought me a bundle.

I told him he didn’t have to, but he waved me off.

That moment turned into a conversation that opened doors for me, not just in Florida, but across the country.

At one point, it even led to an opportunity with the President of the United States!

All of that because of one simple introduction - One small act of following through.

Business Lesson: Follow-through builds trust.

Most people don’t follow up.

That’s what makes it so powerful when you do.

A simple act of following through makes you stand out, builds trust, and creates opportunities you never saw coming.

Amazon Seller Lesson: Reliability wins buyers.

On Amazon, just like in business, reliability matters.

From responding to customer questions to delivering on product promises, every small action builds trust and creates repeat customers.

At the end of the day, your word is only as good as your follow-through.

Enjoy the rest of the newsletter.

— Norm

??????To read the rest of this week's newsletter, head over here -> LWN.news

The week's newsletter includes:

• ?? Top Amazon News and Updates
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• ?? Top 10 Apps For Entrepreneurs
• ?? Simple Fixes to Skyrocket Website Conversions