Lesson #4 – Product first, everything else later.

excerpt from 30 lessons learned in 30 years of Orthopedics - Read all 30 here - https://orthostreams.com/30lessons/ 

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In the early years, most effort should be spent on getting the product right. At least 80% of your company should be working directly on the product. There will be time later for regulatory, IP, Quality, sales and distribution, marketing, surgeon training, reimbursement, sales, etc. If you really nail the product, it will be easier to market, sell, distribute, price, and teach. 

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Tiger is a retained Recruiter for Orthopedic companies. 

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