Less screaming, more streaming

Roku commercial and the most quirky ads of the week

Hi friends,

maybe it's just a coincidence, or maybe it's my love for ads that flirt with absurd irony, but here's a trio of pretty cool spots for you.?

Out of the three, the most famous brand is Roku, kicking off a US campaign three weeks ahead of the Thanksgiving season.?

The other two are hidden gems: ?kestam Holst creates a whole fake Italian '80s pop culture universe to sell Swedish cinnamon buns (yes, I'm a fan of fake brands and thanks Marco Frugiuele for the tip), and one of the coolest and bizarre music video launches from M87, a French electro band.

Have a good read.

ADVERTISING

Roku’s fix for TV chaos: Stream without the Scream

Roku?has introduced its latest ad campaign, "Less Screaming. More Streaming.," which focuses on people's everyday annoyances while streaming or watching TV at home. From misplaced remotes to the challenge of choosing a smart TV or locating the content you want to watch, the campaign—crafted by agency Fellow Kids and directed by?Dave Ladenfrom?Hungry Man—highlights how Roku's devices provide an easy fix and reduce frustration.

Watch the ad on The inspiration

ADVERTISING

Cinnamon Buns Meet '80s Italo-Disco: a Sweet Italian Fantasy

In a playful nod to nostalgia, Sweden's largest convenience store chain,?Pressbyr?n?has teamed up with ?kestam Holst / NoA to celebrate Cinnamon Bun Day on October 4th. Embracing the vibrant spirit of '80s Italo-disco, the campaign features tongue-in-cheek renditions of iconic Italian fashion brands, creating a fictional universe around a made-up band, P. Buroni. With a cleverly crafted retro music video shot using vintage technology, the campaign has captured the public's imagination, blending humor and creativity to promote the beloved pastry in a delightfully extravagant manner.

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?There’s a new festival in town Milano Film Fest?[source Agata De Laurentiis ?linkedIn]?

-?Here's the cover of the latest issue of Wired Italia, dedicated to the extraordinary technologies beyond artificial intelligence.?[source Federico Ferrazza linkedIn]?

-?The new “MC20 Maserati per Maserati” Fuoriserie is out now?[source Pietro Zambetti linkedIn]

-?Plenitude launches "On the Road", the new identity of its e-mobility solutions?[source Paolo Contenti linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Must-read NL:?Here my two cents on the halo effect in marketing and advertising.?Thanks Giacomo Falcone for inviting me to be part of this newsletter issue.

Streaming binge:?Who will be Bob Iger's successor??by Robert Bernocchi ?

Infomaniac:?People are searching for friends

Nat Geo:?How NASA astronauts vote from space aboard International Space Station?

In case you missed is the easiest way to keep posted on all the advertising and marketing picks of the week you can't miss.

If you want to receive the news directly in your inbox,

fill in your e-mail and subscribe here.

JOB POSTING

The wrong place to find the right job

-??Red Bull is looking for a Brand Marketing Specialist?[through claudia spinelli ]

-??Airbnb is hiring an exciting role in Italy to build the Hotel Supply?[through Nicola Angioni ]

MARKETING

Mktg picks not to miss

-?How OnlyFans became a $4 billion goldmine for its secretive owner

-?How Corona found success with YouTube Shorts

-?LVMH and Formula One announce 10-year partnership

-?OpenAI gets $4 billion revolving credit line, giving it more than $10 billion in liquidity

ADVERTISING

M87's Bold Move: Rapping into the Spotlight with a TV Ad

In a daring departure from traditional music promotion, the enigmatic French rap brand?M87, that deliberately keeps information limited, has teamed up with creative agency dat-way to showcase their new drill track,?L’Oseille, in a TV commercial. Directed by?Mathias Pardo, the ad features a young woman who becomes utterly consumed by the song, singing its catchy lyrics throughout her day, much to the chagrin of those around her.

Watch the ad and read more here on shots

DESIGN

The Joslyn Art Museum: a fresh face for a timeless treasure

After a two-year renovation,?The Joslyn Art Museum?in Omaha has reopened with a vibrant new identity designed by Eddie Opara and his team at Pentagram . Emphasizing a closer connection with visitors, the museum has adopted the simplified name "The Joslyn" and introduced custom typography inspired by its architectural history. The rebranding reflects the museum's commitment to inclusivity, featuring a versatile typeface accommodating Indigenous languages. With a color palette echoing the?Great Plains?and a focus on creativity, The Joslyn is poised to engage and inspire for years to come.

Read more here on Creative Review

Thank you so much for reading this far, I really appreciate it. The most clicked link from last week is this one:?

-?Heinz Tomato Ketchup limited edition x FC Internazionale Milano?[source Fiamma Odette Sinibaldi linkedIn]?

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,600 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at [email protected]

?? You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that).

If you want to receive the news directly in your inbox, fill in your e-mail and subscribe here.