Lesson #5 – Don’t try to survive with a single product.
Tiger Buford
Retained Recruiter ?? I will bring you the best ortho talent in order to execute your business quickly.
excerpt from 30 lessons learned in 30 years of Orthopedics - Read all 30 here - https://orthostreams.com/30lessons/
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Don’t start a company around a single product unless it is a groundbreaking new category (see #3 above).
You can launch a single product first, but you MUST have a second and third in the pipeline within the next 12/18 months. If you have to, swallow your pride and partner with another small company and combine your products.
We all remember these promising ortho companies that started with a single promising product then did not followup soon enough new products – Vertebron, Archus Orthopedics, Amedica, Disc Dynamics, Spinal Restoration, SpineWave, Distalock, FXDevices, Suspension Orthopaedic Solutions, TranS1 and Baxano.
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Tiger is a retained Recruiter for Orthopedic companies.
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