Les Tartes that Deserve some Praising

Les Tartes de Francoise…

The first time I’ve heard about them was in the office. But not just like about any other nice pastry shop which people just mention. But like “you should definitely try them!!!” type of group reaction even before we have opened the boxes.

A month later, I’ve decided to look up what are the opening hours at their shop next to my place and Googled them with a thought that I will probably end up on some old-fashioned yellow pages website with close to none info.

To my surprise.

Les Tartes de Francoise – undoubtedly the most digital pastry* shop on the planet.

Just to say this post comes out of complete and utter personal inspiration and surprise. I was so nicely surprised by the discovery that a totally local for Brussels brand is a pioneer in high level digital pastry e-commerce that I thought this should be shared with the world. No day of usual critics, just praise! Just a hint for all the small/local businesses which can go so far with so so so simple yet genius online strategy!

Why?

Simple and simply brilliant digital footprint: https://www.tartes.be/

Their brand name is also one of the top keywords anyone would use when searching for cake in Belgium. Not only that but how sweet and simple does it sound? Tartes.be absolutely hijacks the market with its short and easy to remember digital title.

Yummy design

The best things are usually the simplest ones. If you have to explain them they are not good anymore, said some smart guy. But instead of saying anything Francoise just shows it and simply makes you go to the TARTES page and ORDER!

Typography that says ‘We know how good it works!’

And not only the typography but the overall branding which is perfectly transcending time and space – from virtual to physical, from the website through the pastry shop windows and boxes to finally their aprons – which by the way are also for sale! (ref the perfect pastry shop’s ambassador program)

Exquisite webshop

For the first time I can feel the smell of freshly baked cookies in the air when I’m looking at my screen and no oven on. That’s to the point of the web shop of Les Tartes de Francoise.

5-steps order instructions, menu available as PDF or as gallery of HD pictures, clarity on ingredients, and option of sizes for your preferred dessert and delivery points – what more can one want?! Oh yes. And they accept PayPal.

Perfect web-to-bakery experience

Not only that, but when you enter the pastry shop you just feel at home. Excellent packaging and service, and on top, I turn to the right and see a poster – they even made a first trial with a mobile app to book your cake the same day. For free.

Staying social

Last but not least, you can always get some more via their newsletter or on their Facebook page – it will make you lick your fingers with great visuals, diverse and engaging content and most importantly – feeling that you just want to reach out and grab a cupcake. Their cross-selling is great, one tasty click later and you’re about to order.

*And one of the tastiest for that matter. All opinions and preferences for cardamom and orange zest are personal.