Leo's #DailyMarketingTips - Today, On Advertising
Ever notice how companies focus marketing to 40 & under market, when demographics show half of the population is over 60, many of whom are still active in business/casual? Check out this article suggesting a more effective strategy - intergenerational. https://hbr.org/2024/02/the-future-of-marketing-is-intergenerational #Harvardbusinessreview #HBR #marketingstrategy