Leon Hirsch and The History of US Surgical
Khateeb & Co.
Helping medtech companies grow sales and drive product adoption at scale using social media.
Leon C. Hirsch is a titan in our industry. Coming from humble beginnings he found a way to take a device collecting dust at a local patent office and built a multi billion dollar company known as US Surgical.
Aside from pioneering minimally invasive procedures, his organization gave birth to many of the foundations in our industry such as training sales reps to be clinical, consultative support within the OR, and a commercial culture like nothing the industry has seen.
This episode honors his legacy and shares the history of US Surgical's rise.
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