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LeikHong Leow, ??????, ??????-??????
Helping Tech & Engineering Companies Optimize Sales Performance and Revenue Growth. | ?? Sales Trainer | ?? Keynote ?? Executive Coach | ?? Sales Strategy ?? AI Marketing | ?? Let’s Connect.
If you're an apple pie seller, can you sell your pie using digital marketing? ??
Let's break down the how-do processes.
1. ???????????? - first, decide on how many types of pies you like to sell? Suggest somewhere between 6-10 types of pie will be ideal. Give enough choices for the customer but not too many.
2. ?????????????? - then create a sales channel for customer to do business with you. You can opt to create a website or use other e-commerce sites to make the transaction.
3. ???????????????????? - let's assume you're a local brand, and not many people have heard about you. Therefore, you need to create an attractive, easy entry point product to get people attention.
??????: ?? 6-????1 ???????? ?????? ?????????????? (6 ?????????????????? ???????????????? ???? ???????? ?????? ???????????? ???????? ?? ???????????? ?????????????? ?????? ?????????????? ???? ???????? ??????????)
*?????? ?????????? ????????????: ???? ?????? ???? ???????? ?????????? ???????? ???????? ???????? ?????? ?????????????? ?????? ???? ???????????????? ?????????????????? ?????? ???????? ???????????????? ???????????????????? ???? ???????????????? ?? ?????????????? ???????? ???? ???????? ???? ??????. (???? ??????????????)
4. ????-???????? - Should the Mini Pie Package did its job, you now would have generated a good amount of traffics that purchased the Mini Pie Package.
Before the customer check out and make the payment, prompt the customer with the next up-sell offer.
??????????????: ?????????? ???????? ?????? ???????????????? ???????? ?????? 3 ???????? ???????????? ???????? (??????: ??????????, ?????????? ?????? ???????????????????? ??????) ?????? ???? ?????????????? ??????????. (???????????? ??????????: $???? ?????? 3 ????????, ?????? ???????? ???? $????).
Encourage the customer to add on the additional purchase.
*?????? ?????? ?????????????????? ???????? ???????? ???? ?????? ?????? ?????? ????, ?????? ?????? ?????????? ?????? ????, ???????? ???????? ?????????????????????????? ?????????????? ???????? ?????????????? ?????????????? ?????????? ?????? ?????????????? ???????? ?????????????????? ????????.
*???????????????? ?????? ???? ?????? ?????? ???? ?????? ???????????????????? ????????????????, ???????? ???????? ?? ?????????????? ???????????????? ?????????????? ???? ???? ???????? ???? ?????????? ???????? ????????????????.
5. ???????????? ?????????????????? - for the customer who purchases the Mini Pie Package and the Top 3 Best Seller Pies, you might want to upsell them one more offer. (??????: ?? ??????-???????? ?????? ???????????????????????? ?????????????? - ?????? ?????????? ??????????, ?????? ?????????? ?????????????? ?????? ???????? ???? ?????????? ???????? ?????????????????? ?????? 12 ???????????? ???????? ???? ?????????????????????? ???????????????? ??????????.)
*???? ?????? ???????????????? ?????????? ???????? ?????? ?????????????????? ?????? ???????? ????????????, ?????? ?????????? ???????? ???????????????? ???? ??-?????????? ?????????? ????????????????.
*???? ??????, ?????? ?????????? ???????????????? ?? ???????????????? ???????? ?????????????????? ???????? ???????? ?????? ?????????????? + ?????? 3 ???????? ???????????? ???????? ???????? ???????? ?????? ???????? ???????????? ????????????. ???????????????? ???? ?????????? ?????????? ?????????????????? ?? ???????????? ?????? ?????????? ???????? ????????????????.
Last but not least, focus your leads generation activities (ads) by just focusing on Facebook, IG, Google and Youtube. Because these four channels occupied 86% of the online marketing space.
Now can you sell pie digitally?
*???????????? ?????????????????? ?????? ?????????? ???????????????? ???? ???????? ???????? ??????.