The Legends Edition

We're all in the swing of things, and to kick off this year with a bang, I've got some strategy gems from the planning hall of fame! ?? So grab your coffee (or your beverage of choice) and let's spice up this break with some strategic magic. ?? ?

Now, let's be real, strategy can sometimes feel like finding your keys in a giant purse – challenging! ?? ?I've uncovered an MIT Sloan Management Review framework that's basically the GPS of strategic navigation.? ???

Oh, and speaking of hidden treasures, I stumbled upon an article by Rose Herceg that's like a beacon of wisdom in the vast sea of diversity and inclusion. ?? Strategy with a side of inclusivity – that's powerful. ?

MINI STRATEGY BITES 1 - Seth Godin's ABCD Framework

In the dynamic landscape of marketing, where every interaction is a chance to leave a lasting impression, Seth Godin's ABCD framework emerges as a guiding light, illuminating the path to profound success. Let's get straight into it!

• Awareness:At the heart of Seth's ABCD lies the crucial element of Awareness. Before you can captivate hearts and minds, you must be on the radar. Build a magnetic presence that sparks curiosity. Whether through compelling storytelling, innovative campaigns, or strategic positioning, make your brand unmissable in the crowded arena. Awareness is the ignition that fuels the journey.
• Building Trust:Trust, the bedrock of enduring relationships. In the realm of marketing, it's not just a commodity; it's a currency. Establish authenticity and credibility.
• Consistency is your ally here. Deliver on promises, be transparent, and let your audience feel the reliability of your brand. Trust is the bridge that transforms fleeting interest into unwavering loyalty.Consistent Delivery:A symphony of success requires consistent notes. From the first touchpoint to the final transaction, maintain a seamless and coherent experience. Every interaction should echo the core values of your brand. Consistency breeds familiarity, and familiarity breeds trust. Your audience should know what to expect and be delighted every time.
• Delight:Elevate your brand from satisfying needs to exceeding expectations. Delight is the crescendo that leaves a lasting imprint. Surprise and enchant your audience. Whether through exceptional customer service, innovative products, or memorable experiences, create moments that resonate. Delighted customers become advocates, weaving your brand into the fabric of their lives.

Awareness opens the door, Trust invites them in, Consistent Delivery ensures a seamless journey, and Delight transforms customers into lifelong enthusiasts.

MINI STRATEGY BITES 2 - The Latest Planning Interview with Jon Steel on Campaign Brief

Engaging in conversation with my planning hero at the onset of the year was an invigorating experience. The first book that captivated me upon entering the world of advertising planning was “Truth, Lies, and Advertising.” Now, over 15 years later, I find myself in a profound tête-à-tête with the epitome of planners, Jon Steel. What an extraordinary way to kickstart the year! Thank to Jon Steel for such an incredible conversation on planning and life to share with the industry! ??

MINI STRATEGY BITES 3 - The Power of "Baby Steps" in Strategy

Awesome framework to turn strategy into results. The power of "Baby Steps"."Rather than trying to boil down the strategy to a pithy statement, it’s better to develop a small set of priorities that everyone gets behind to produce results.?Complex strategies, particularly those that include detailed plans, tend to be long on guidance but short on flexibility."Use this checklist to gauge if your strategic priorities are effective.??

Huge thanks for being a reader and showing your?support to The Mini Strategy Bites?Newsletter. ???If you've got genius ideas to jazz up my?newsletter,?throw 'em my way! This newsletter caters to around a thousand?marketing and advertising wizards. ?? The goal? To serve up content that's thought provoking and enriching. Hope you're enjoying it. ?? ?

Until our next strategic rendezvous – stay awesome and keep the creative vibes flowing! ??

Your Smiling Strategist,

Roma | +61403880286

www.thesmilingstrategist.com

[email protected]