The Legend of Triptease (and the unspoken costs of scaling hotel technology)
Jordan Hollander
Co-Founder at HotelTechReport.com | Hotel Tech App Store with 60,000+ verified reviews
It’s a commonly held (and true) belief that most travel startups fail. On the consumer side, it’s easy to see why. High acquisition costs, a crowded market and for the users who do engage with a product they rarely spend enough time to monetize because after all – they only use these products when they travel.
The reason for high failure rates in B2B travel startups is completely different and I’ll examine arguably one of the most successful hotel tech startups in the last decade to demonstrate why.
Today, Triptease (yeah, awesome name) is in 12,000 hotels and claims to have saved them more than $150M – but the business they’re in now is completely different than the one they founded in 2012.
Read the full article here: https://hoteltechreport.com/blog/legend-of-triptease
CEO and Cofounder at Geekfactor.io, Hiring Smart People for Smart Companies
7 年Thank you for breakng down the "receipt if success", although, I'd say, not all b2b opportunities are mentioned here. Triptease is nice example af the thing that "just might work", actually, so it's not pure luck for them for sure. "The idea is simple and value proposition is very clear?—?nice idea that managed to be found in a highly competitive online travel world" - that's what I've written in my post after they won Phocuswright Europe (https://medium.com/@v_dombrovsky/5-travel-startups-to-watch-after-phocuswright-europe-f56a71b10535). Keep on rocking, Charlie and co! :)
Founder at Channex.io
7 年Great article!
I'm happy to read a disenchanted opinion about the not easy life of a startup
Head of Research and Marketing at Plan3 [Part of AviLabs] – Leading Disruption Management Platform for Airlines
7 年Mr. Hollander, this is an insightful piece and a fun read (hard balance to strike). Thanks