The Legacy You Can't Afford to Lose

How Writing a Book Can Elevate Your Leadership and Grow Your Business

NOTE: You can find additional resources associated with this article, including an audio discussion, glossary, and FAQ here.

I’ve met a lot of experienced entrepreneurs who tell me that they want to leave a lasting mark on their industry or expand their influence. And most of the time, they follow that up with, “I should probably write a book.”

Can you relate?

Many of these experts brush the thought of writing a book aside in favor of “easier” or sometimes even “sexier’ ideas such as speaking, or guest podcasting, or pretty much anything else. They make excuses about not having enough time, or not knowing how to write, or not knowing what to write about.

Sound familiar?

Here’s the thing: Not writing your book isn’t merely leaving ideas unwritten—it’s about letting your legacy slip away. It may also mean letting those opportunities you seek – speaking on stages, being featured in the media, and attracting high-quality clients – slip away, as well.

The Time Excuse: Why It’s Costing You More Than You Think

You’ve likely heard (and probably even said): “I just don’t have time to write a book right now.” This feels true, doesn’t it? With meetings, projects, and managing your business, it’s hard to imagine carving out time to craft chapters and revise drafts.

But what’s the cost of waiting? One publishing company reported that 34% of the entrepreneurs they surveyed said their earnings doubled since the publication of their book. This may have been in part due to increased media exposure:

• 63% were featured in online magazines
• 43% were mentioned in newspapers
• 33% spoke on radio shows
• 10% landed TV coverage

And it gets better, Author entrepreneurs were more likely to get speaking opportunities and to be paid for them. And their book led to new referral partners, distribution partners, and partnering with big brands in their industry.

If you achieved similar results, what would that do for your business? Let me do the math. If you make $100K a year, a book could increase your income to $200K a year.

Every month that passes is money left on the table, and another missed opportunity to showcase your leadership, attract more ideal clients, and ultimately cement your place in your industry.

Now, imagine a book that encapsulates your experience and leadership philosophy—a tool that can reach potential clients, colleagues, and partners even when you’re not in the room. That book is working for you while you continue to run your business.

Yes, writing a book will take time. But the alternative? Losing out on an opportunity to grow your business in a way that sets you apart as the authority you are.

What’s more time-consuming?

“I’m Not an Author, I’m a Leader”: Shifting Your Mindset

Here’s a little secret: You don’t need to be a professional writer to create a powerful, impactful book.

As a leader, you’ve already been writing the material your book will need—through your strategies, your vision, and the lessons you’ve gained from leading your team. You don’t need to think like a novelist; you need to think like the business leader you already are.

Your book isn’t about perfect prose. It’s about capturing what you know works and sharing it with a broader audience. Think of it as another avenue to lead—only this time, the room is much larger. And the impact? Far more lasting.

What Happens When You Don’t Tell Your Story

Think about the countless executives, coaches, and consultants who are already publishing books. Are they necessarily smarter or more successful than you? Probably not. What they’ve done is something you haven’t yet—they’ve turned their expertise into a lasting asset.

Now, ask yourself: Why should your story stay untold?

You’ve made real decisions, led teams through challenges, and helped shape industries. That experience is valuable—and when it’s preserved in a book, it can continue influencing others, attracting new clients, and leaving a legacy that stretches far beyond your immediate circle.

Leadership isn’t just about what you do now—it’s about what you leave behind. When you skip the chance to write your book, you’re essentially letting that leadership legacy evaporate.

It’s Time to Take the Next Step

The right book, written with your business goals in mind, can unlock new opportunities and growth in ways you haven’t imagined yet. You don’t need to spend years on this project. Nor do you need to be a bestselling author. What’s important is using your expertise to write a book that preserves your leadership legacy and drives your business forward. Then, getting it into the hand of the right readers.

Ready to explore what this could look like for you? Let's have a conversation about how I can help you craft and publish a book that captures your leadership and sets you up for long-term success. Book a call with me today, and let's make sure your legacy doesn’t go untold.

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