The Legacy of a Brand

Just last week John Dathan, senior vice president and general manager for Insight Canada, took a break to hit the links. Before beginning his golf game, he purchased a bucket of balls to warm up at the driving range. To his surprise, when reaching into the bucket to grab his next ball, he found a diamond in the rough: a golf ball branded with our previous Insight logo.

"It seems marketing lasts," John commented. 

Like our logo, our business has evolved to meet the changing needs of our clients and their businesses. Since Insight was born in 1988, we've continued to innovate. We gained a reputation early on as a reseller, but then built upon that reputation first as a provider of IT services and today as a global intelligent technology solutions provider. Still, as much as we’ve changed, we’ve upheld our brand promise of building meaningful connections to help businesses run smarter. And that’s the secret behind a great brand like ours: we’ve stayed relevant. 

It’s been five years now since we’ve re-branded and at least that long since that old golf ball first appeared on the green. Yet like that old golf ball, we've weathered our share of challenges through the years and we're still incredibly useful to our clients today. We know that this is a time of rapid change for all businesses, and we are here to help you prepare for a new way forward.