I started using Executive Summaries" on my multi-million dollar deals about 30 years ago. Really busy VP's and even more senior executives pressed to make so many decisions in a day that they just cannot wade through stacks of research and incentives to make a buying decision. If you don't know how to write an Executive Summary...Learn. It will raise your standing with whale sized customers. They know what C-Suite profession proposals look like and an Executive Summary is a leading indicator. Well done Lee Salz sir!!

John Turley

Senior Sales Executive & Principal @ Turley Mediation Group | Workplace Conflict Resolution

2 年

I agree with your points. In a presentation, I never distribute the written piece during the discussion less the participants flip to the pricing page before you present your case. The executive summary is critical to make your case and to articulate your value.

Louie Bernstein

LinkedIn Top Voice helping bootstrapped Founders, Startups to $5 Million, grow profitably. Fractional Sales Management and Coaching help. I know. I've been where you are. -> INC 500 Winner <- Book an introductory call.

2 年

Good post, Lee Salz. I would add the very first line of the Executive Summary should quickly explain what's in it for them.

Jim I.

Multi Award Winning Author? Sales Thought Leader? Sales Geek Ireland and NI? Delivering sales and export growth worldwide from Northern Ireland? Sales and Marketing Maturity Matrix? Coaching, mentoring, training?

2 年

Lee, I am loving your posts, just wanted to let you know! Funnily enough, I was asked to run a large-scale webinar for the Institute of Sales Professionals (the ISP) in the UK a week ago - and said exactly the same thing!? As a CEO, running a substantial business, I?only?ever read the Exec Summary.?if there wasn’t one, then… I keep feeling that we think the same things on lots of topics.?we must speak someday! Warm regards,????Jim

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