LED screen to achieve "human screen" interaction
With the continuous segmentation of the LED display market, the growth of conventional LED display to the industry has appeared to be weak, the various manufacturers that are caught in the price war, constantly bottoming out the low price of the industry, making LED manufacturers complain, LED manufacturers are labeled "zero profit", and the interactive screen that is named as a niche LED display has ushered in the spring, which not only reflects the attributes of the LED display itself, but also caters to the public's demand for the diversity of LED displays.
LED display is functionally divided into static LED display and dynamic LED display; Static LED display, used to display pictures, text, videos and other formats of content in a single way, with passive acceptance as the theme; Dynamic LED display, on the basis of static LED display, increase interactivity, fun, based on user experience.
At present, the application of LED display in business, mainly in the long-distance, large screen outdoor advertising, stage display, with the LED display in the indoor commercial field of application increases, the single attribute function of the LED display has become difficult to meet the market demand. Nowadays, with the rapid development of informatization, digitalization and touch-screen equipment, digital advertising in the form of advertising machines, window advertisements and other forms of digital advertising needs to have more powerful interactive functions to meet people's further understanding of goods. In this regard, LED display compared to the LCD screen, the interactive disadvantage is particularly obvious, want to dig deep into the indoor business display market, LED display must break through this obstacle, in order to get wider recognition.
At present, intelligent equipment continues to have an impact on people's daily life and business activities, which also makes manufacturers start research and development to combine intelligent factors such as face recognition, body sense remote control, and VR with LED displays. ?????The main function of LED display is display, and people are currently demanding more and more visual feelings, which also promotes the continuous innovation of LED display in display functions.
First, the rapid development of supporting technologies has laid a solid foundation for smart display
It can be said that in the early "weak intelligence" stage, the drawbacks such as the LED display can not interact smoothly are mainly limited by technology. However, in the past two years, with the rapid development of the Internet of Things, big data, cloud computing, and artificial intelligence, many manufacturers have made great leaps and bounds in sensing technology, intelligent control technology, Internet of Things and big data analysis and other technologies, and can be well integrated with LED display products, LED display intelligence degree has been greatly improved, but also in line with the current market more and more refined, personalized product needs.
In particular, in the past two years, more and more application scenarios of smart LED display cases have been successfully landed, and smart LED displays have also evolved towards achieving more "smart". Since 2018, the intelligent and rapid development of products in the LED display industry has included the advancement of chips and video processors, large-screen cloud computing and other technologies. In particular, including touch induction, red infrared induction, face recognition, VR and other interactive technologies, so that the control and interaction of LED display has been able to achieve "intelligent" upgrades. It is believed that with the continuous evolution of technology, LED display products can develop more humanized, personalized and intelligent functions, from simple intelligent interaction, and then enter the self-optimization stage such as intelligent data analysis.
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Second, interconnection creates a new ecosystem of intelligent display
With the continuous development of the industry, the current development mode of industrial intelligent display has undergone profound changes from the inside out. First of all, in terms of product dimensions, new intelligent display products have begun to emphasize more and more "personalization" and "value-added services" such as content and services. For example, many LED display manufacturers' smart products now have a control system similar to the "cloud platform", which can provide personalized services such as "data analysis" and so on.
Secondly, in the era of information interaction, LED intelligent display manufacturers can also take the new mode of interconnection based on "open and win-win", and adopt mutual cooperation with Internet technology enterprises through the construction of an open platform, so as to build a new ecosystem of intelligent display. For example, the Southern Newspaper LED simulcast network, they and the country's extra LED outdoor large screen interconnection, jointly build an information dissemination ecological chain. Of course, in the initial stage, through some small manufacturers and products for user pain points to upgrade to break through, build a complete set of ecosystem, and then enter the more core intelligent LED large-screen display field.
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LED display and human-computer interaction:
For a long time, the traditional LED large screen is pointed at the audience in a "one-way communication" way. In recent years, with the development of new technologies, screens and people are no longer limited to "single arrow propagation", but "intelligent interaction". At this stage, human-computer interaction methods mainly include screen network interaction, touch interaction and other technologies (such as somatosensory technology, augmented reality, facial recognition, etc.).
Screen network link. With the advent of the "Internet +" era, some fast-responding people in the industry are aware of the development trend of the integration of traditional media and new media, and they have successfully combined new technologies with "network control broadcasting" is the development path of combining large LED screens and LCD screens.
It uses mobile phones, PCs, computers and other ports for network operations, and combines popular QR codes, APP and other features that enable audience interaction, stimulating the growth of audience interest and enhancing the audience's interest participation.
Equipped with touch technology. At present, LED display can already achieve direct "human-computer interaction" by carrying a "touch screen". Technology (sensor)", such as interactive LED floor tile screens, touch screens, etc. Other interactive technologies. At present, LED large-screen interaction has developed into a trend in the entire industry.?LED large screens can be interacted with cutting-edge technologies such as somatosensory, augmented reality and facial recognition.
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Human-computer interaction and floor tile screens
LED floor tile screens are very good in the field of interaction, especially on stage, and their performance is very eye-catching. With the ultimate pursuit of stage dance effect and continuous improvement of technology, the effect of LED floor tile screen is also clearer and the color is more gorgeous. Nowadays, LED floor tile screens have been widely used in large-scale stage performances.
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Human-computer interaction and VR technology
Smart LED display enables more users to have a more realistic scene experience. When people interact with LED displays, it creates a situation that combines various scenes to make it easier to display human emotions and feelings on the display. In the entire VR market, VR products are inseparable from LED screens. In addition, from the perspective of the VR industry chain, LED display is the basic and important hardware facility. LED displays with better picture quality can undoubtedly significantly improve the user experience of VR products.
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LED display future development trend must be based on user experience and user interaction, the most successful is the combination of LED display and holography, this is the virtual and realistic display mode, to a certain extent reflects people's unremitting pursuit of visual effects, LED display has inherent advantages, can achieve any size, arbitrary shape installation, can meet the market's personalized needs, in combination with 3D, VR and other display technology use, will certainly improve the application field of LED display, Contribute to the market expansion of LED displays.