LED May Newsletter - Brighter Things

Now Hiring - Inquire Within

It's a Wednesday and the 8th interview has just wrapped up, I check my email and have another 6 people who have applied for the open position of graphic designer - along with emails that I need to address for everyday work as well. It's a common scene for a growing brand. But who do you hire? It's an interesting time in the U.S. jobs market. There's a large number of applicants looking for remote work, fractal based out-sourcing companies looking to get in at a bottom dollar price, competing salary battles for mid-level talent, terms like "quiet quitting" and "the great resignation" stirring headline headaches, and beyond all else there is an uneasy economic outlook.

Hire like a Great company

One thing in business is that you can never control the economy nor the market - it's up, it's down, and companies with solid business practices tend to stick around. Thankfully for the LED lighting industry all signs point to expectant growth with a big focus on retrofit projects, U.S. manufactured fixtures, and increased efficiency in lighting controls. Ticking off these three boxes should keep most LED brands with sound business strategies prosperous.

So if that's the case - then how should a brand hire on new employees? Think like a "Great" company! In the best-selling non-fiction book "Good to Great" by author Jim Collins he highlights that the top performing CEOs all approach their team with the same mentality, the idea is that you want to start with the type of people you want around you first before steering the ship. Consider who will fit BEST within the company and not always who has the deepest pedigree.

This advice is even more important in this competitive industry since mid-level talent is getting top-level salary offers from companies hoping to assemble the "dream-team". Your brand and company should be the focus on your hiring decisions. While short-term it might make sense to bring the "gunslinger" type - ie. an expert in the field who's going to take charge and instantly make changes, the reality is that this can create a lot of "stop/starts" in company momentum as a lot of times this type of talent is always on the search for the next company to hire them on.

Best for the brand

There's a lot of theories in hiring, and at the end of the day the reality is that it's a thing to be celebrated. Our brand is growing, our business is growing, we're forecasting for additional growth, and have amazing partners who we've worked with for years. All these factors lead to a growth in our team as well - which is a celebratory moment. Bring in the type of people who celebrate this as well. The job hunters looking for opportunity, looking for a similar environment that you offer, and most importantly the type of people you want around you even if the ship starts sinking.

LED Post Top and a sneak peak at our next launch

Our top selling LED Post top, the AP is getting an internal upgrade with a new selectable power and selectable CCT option. The AP LS1 offers 12 fixtures in 1 with 4 power outputs and 3 CCT outputs - switch selectable, easy to adjust, and a great stocking solution.

Shhhhh...our new LED area lights will be your NEW standard. We've ramped up our best-reviewed LED Area Lights with a selectable affordable option. Lumen selectable, CCT selectable these will ship with a photocell and shorting cap along with the mounting. Everything you need in ONE box - easy, simple, and a stocking dream. Expect prices to be 15-30% lower than what's on the market as we've secured some great efficiency in our manufacturing process and will be passing those savings on to you and your customers. Spec sheet, sales sheet, webinar to follow soon so if you're NOT already doing so subscribe to our YouTube channel for the latest updates for our latest products.

www.youtube.com/@SLGLighting

PDF Newsletter and more

Thanks for being a reader of the LinkedIn edition of our popular LED newsletter, we also publish a PDF edition that has different content, more pictures, and even more sneak peaks of what products are coming down the pipeline - the PDF can be downloaded here.

This newsletter has grown to over 500+ readers and we here at SLG are very honored to see that what we create matters to the industry. Thank you again for being a subscriber and a reader, making an impact in this market can be difficult so the support really goes a long way. Focusing on the individual experience and offering great support is what give SLG our advantage.

SLG Lighting - Your experience matters.

• SLG Marketing Team