Leaving Value on the Table…

Beans, beans, they’re good for your… soil.

Beans, peas, peanuts… you’re still likely to find some form of legume grown on our family farm at some point of the year.

Yes, the main point is to harvest the actual beans for people to buy and eat.

But that’s not the only value beans bring to the farm.

Beans also add nitrogen and organic matter to the soil and build it up. This reduces the need for fertilizer supplements to the next crop.

The hulls from the pods, and the plants themselves, can also be fed to the cows as roughage and a protein supplement.

There are a lot of benefits to be had after the harvest.

Likewise, there are a lot benefits to be had from your clients besides just the money they pay you.

Your clients, the people that have already trusted you to provide them with a service, can give you the feedback to make continuous improvements and innovations to stay ahead of the competition.

Understanding their issues and why they bought from you can help you refine your branding, marketing, and sales messaging.

And their testimonials can be the social proof that speeds up your next sales cycle.

And their referrals will likely be some of the easiest, and inexpensive sales you ever make.

If you ask, that is.

So many people get the sale, do the service, and then are on to the next sale.

And they’re leaving money on the table.

Not just the repeat sales with that same client, but the future sales that client could have helped them make.

Talk to your clients about their experience.

It will not only improve your bottom line, but your business as a whole.

Now go get your hands dirty,

-Will

#sales #service #marketing #strategy #clientcultivation #clientcultivationcycle #propagationsaturdays