Leaving Electrolux...

It has taken me a little time for me to write this post as I embark on my next great adventure!

It was a very difficult decision to leave Electrolux after 7 extremely eventful and fulfilling years. It truly is a company embracing change and putting consumers - and the planet - at the heart of everything they do.

I will miss the wonderful colleagues around the world from every area of the business. Building a strategic global brand licensing capability at Electrolux - across a diverse portfolio of brands in 70+ countries and, importantly, very closely aligned with the group's purpose and ambitions - took time and dedication but, essentially, only succeeded when all the key company stakeholders got on board and supported the program. And I thank you all for that - we couldn't have done it without you!

And I thank especially the colleagues I worked most closely with in both the brand licensing business across the globe and my colleagues in Electrolux Global Marketing in Stockholm, Sweden. There are, in fact, far too many people I need to thank to cite here but a special mention goes to my former boss, Lars Hygrell, Electrolux CMO for being a constant support and inspiration.

Electrolux is a simply great place to learn and develop and contribute to a better future. The company strives to significantly improve the lives of its consumers and is on an exciting path. I will miss you, Electrolux.... but keep on doing what you're doing!

And as for my next story... well, that's coming very soon!

#electrolux #shapelivingforthebetter #licensing #electroluxglobalbrandlicensing #betterlivingprogram