Leaving behind the safe shores of data

A hypothetical situation:

You're a chef who has mastered a cuisine.

You have a regular who enjoys your cooking and has a favorite dish.

The obvious way to please them is by cooking the same dish to perfection every time.

Then you get restless.

You're itching to experiment.

You have found a variation of the dish and you want to try it.

This can go either way:

If you make this new dish, they might not like it.

In a worst-case scenario, they might never visit your restaurant again.

But,

they can also love the new preparation.

They can tell their friends about it and your experiment can find a new legion of fans.

To negate the risk of trying something new, you can offer your new preparation as a complimentary dish.

Until you test it, you will never know.

If you want to surprise someone or make a leap, you must be willing to suspend data, at least for a while.