Leaving behind the safe shores of data
A hypothetical situation:
You're a chef who has mastered a cuisine.
You have a regular who enjoys your cooking and has a favorite dish.
The obvious way to please them is by cooking the same dish to perfection every time.
Then you get restless.
You're itching to experiment.
You have found a variation of the dish and you want to try it.
This can go either way:
If you make this new dish, they might not like it.
In a worst-case scenario, they might never visit your restaurant again.
But,
they can also love the new preparation.
They can tell their friends about it and your experiment can find a new legion of fans.
To negate the risk of trying something new, you can offer your new preparation as a complimentary dish.
Until you test it, you will never know.
If you want to surprise someone or make a leap, you must be willing to suspend data, at least for a while.