Give space to your writers

In a heart-to-heart with Sreyashi Chatterjee , we uncovered some essential advice for founders and marketing managers on how to bring out the best in their writers and marketing teams.

The focus? Kindness, understanding, and the right support.

Kindness is Key

First off, being kind is crucial. It sounds simple, but it's profound in its impact. Setting realistic deadlines and not just pushing for results because a competitor is excelling is vital.

Understanding that good marketing, especially the organic kind, takes time helps in building a supportive atmosphere where creativity can thrive. Sreyashi emphasized,

Being kind to them, setting realistic deadlines... these are the foundations for nurturing a motivated team."

Choosing the Right People

Picking the right person for your team is more than filling a vacancy; it’s about finding someone who meshes well with your brand's ethos. Once you’ve chosen someone, trust them. Doubting their every move can chip away at their confidence, leading to mistakes borne from anxiety. Trust your team’s capabilities and let them show you what they can do.

Sreyashi pointed out,

Make sure that you are selecting the right person who can write for your brand... then trust them without constantly doubting their actions."

Educate and Equip

It’s not enough to just hire someone and expect them to figure everything out on their own. Providing ongoing education and resources is key.

More than just a quick product demo, give them the tools and knowledge to build robust strategies and compelling content.

This support not only improves their skills but also their output and job satisfaction.

Educate them, provide them whatever they need to create strategy, create content, create SEO, SEO-related plans, everything.

Impact on Career Longevity

The way leaders manage their teams can have lasting effects on careers. Frequent hiring and firing, a strategy some endorse, can harm morale and induce stress.

Take your time to hire the right people, then be patient as they grow into their roles. This approach not only saves resources but also builds a stronger, more confident team.

As Sreyashi explained,

Hire slow, have a proper system in place so that you are absolutely sure about who you are hiring... It affects both the business and the person.

Building Trust and Open Communication

Finally, trust and clear communication are paramount. If changes need to be made, explain why clearly and compassionately.

This openness helps maintain trust and respect, which are essential for a positive and productive work environment. "Don’t give up on them so easily," Sreyashi advised, underscoring the importance of maintaining a transparent and supportive dialogue with your team.

Wrap-Up

Leading a marketing team effectively is about more than just chasing numbers. It’s about nurturing a team that feels valued and supported.

By fostering an environment that prioritizes kindness, continuous learning, and trust, you can ensure your team is not just effective but also inspired and committed to their roles.

This leads to better results, less turnover, and a happier workplace for everyone.