Leave or Remain. The EU Referendum social media statistics...

As a massive social media geek, and I guess, more importantly a UK voter, I thought I would do a quick check on the major Social Media channels to gather the stats of the EU Referendum – Leave or Remain: if the results were based purely on social media statistics.

Here are the results – plus some ‘hidden’ data that maybe worth considering…

The Facebook results are fantastic – just because they are so very close. These stats were taken at 9am today (Monday 6th June) and Vote Remain were in the lead, by 9:05 Vote Leave were leading. Vote Remain win (kind of!)

 Twitter is a notoriously liberal world; I quite expected that the Vote Remain camp would have won this hands-down, however, not the case – Vote Leave not only have more followers, but they have a greater level of engagement and reach, as confirmed by Klout. Vote Leave win

I wouldn’t imagine that the EU Referendum is such a big deal on Instagram, but people are people – so who can say? Vote Leave win

The LinkedIn stats are really surprising, not because of the results – but because of the lack of engagement on LinkedIn, the worlds biggest social media channel for business – as the papers and politicians are continuously telling us, it is a huge business decision. But not much to report here… Vote Remain win (kind of!)

It’s a real shame that the Vote Leave camp have chosen not to display their YouTube subscriber stats – it would have been nice to use these; as video marketing is hugely influential. Anecdotally though, I believe the Vote Remain camp have the greater share on YouTube – surmised by video uploads, which in turn should proportionately give them a greater reach. Vote Leave 25 video uploads, Vote Remain 78 video uploads.

Klout is an organisation, which collate social media statistics, follower count, influence, reach, engagement – across all channels. They convert these metrics into a score out of 100. Based upon Klout scores: the Vote Leave has a very narrow edge. 1 Point difference. Vote Leave win

Hidden in the mix of statistics is the Leave.eu camp, which wasn’t chosen as the official ‘Out’ campaign organisation. They have a surprising large social media influence score – as on Facebook, Linkedin and Twitter, it wins hands-down! Of course, it’s correct to say, there will be some crossover across the ‘Out’ follower base, but not exclusively – for instance they have over 750,000 Facebook likes (99.5% genuine human interactions). That’s BIG, and worth considering within these results. 

I know how I am voting, but have tried to be as impartial as possible: Looking at these results objectively, and purely based on statistics; Based upon Social Media statistics, Vote Leave win the Referendum EU.

------------------------------

Added 8 June:

Hashtags relating to Vote Leave have received over 800,000 mentions. Hashtags mentioning Vote Remain a little over 400,000 – analysis by social media monitoring tool Brandwatch.