Leave this one thing behind in 2024

Hello, LinkedIn! I’m Stéph, one-half of the husband and wife team known as Stéph & Shay. We are Mindpower Coaches, and we’re on a mission to positively impact the lives of 1 Billion people by helping them increase their mental toughness and emotional resilience. And to achieve this mission, we also help coaches start, build, and scale successful businesses so they can make a bigger impact, too.

We are the co-authors of the Wall Street Journal best-selling book Master Your Mindpower: A User Manual For Your Mind and the Ultimate Guide to Mental Toughness.

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Let’s make an impact together!

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“I hate ‘New Year, New You.’”

That’s what my friend said when I called to wish him a Happy New Year. “There’s so much of that messaging going around every January. ‘New Year, New You’... and we all end up exactly the same. I’m sick of it,” he vented.

His frustration caught me off guard. At first, I didn’t know what to say. He wasn’t wrong—everywhere I looked, I’d been seeing the same tired phrase, plastered on social media, shouted by gym ads, and sprinkled across department store flyers.

And the truth is, Shay and I don’t believe in New Year’s resolutions. By February, 80% of them are forgotten, leaving people in the same cycle of goals unreached every year. In fact, we don’t bother with resolutions.

But after thinking it over, I replied to him: “Why not?”

Why not leave the old you in 2024?

Here’s the thing: one of the biggest reasons we celebrate New Year’s as a society is because we love a fresh start. January marks a symbolic reset—a moment to pause, reflect, and decide what we want to create in the year ahead.

So why not embrace it? Why not use this time to shed the baggage of the past year—the unfinished goals, the limiting beliefs, the habits that aren’t serving you? Why not let go of the Running Parachutes that hold you back and create space for new energy, new possibilities, and a new vision for who you want to be?

This isn’t about erasing the person you are now. Not at all. There’s so much about you that’s incredible—your strengths, your hard-earned wisdom, your stories, your unique perspective on life. Bring all of that into 2025. Those are the gifts that make you, you.

But what if you also gave yourself permission to let go of the parts that no longer align with the life you want to live? What if you embraced the opportunity to take an honest look at what’s not working and committed to real change?

That’s why Shay and I forego resolutions in favor of Big Effing Goals–meaningful, lifechanging goals that demand your attention and effort every single day. To make your BEGs happen, you’ll need to leave the parts of you that weren’t working, behind.

Because let’s be real—growth isn’t easy. True transformation requires work. It’s not about slapping a catchy slogan on a New Year’s resolution and hoping for the best. It’s about evolving through deliberate, consistent action.

You’ll need:

• Vision: A clear, compelling picture of the future you want to create.
• Mindpower: The ability to stay focused, resilient, and intentional about your growth.
• Massive Action: The courage to take bold, decisive steps toward your Big Effing Goals, even when it feels uncomfortable.

And here’s the best part: the work is worth it. And because you have neuroplasticity on your side, being the new you will become easier with time.?

Imagine stepping into a 2025 that feels aligned, purposeful, and exciting. Imagine building a version of your life that 2024 you could barely dream of. What would that feel like?

So, why not?

Why not leave the old you in 2024? Why not create a 2025 that surpasses anything you thought was possible? Why not lean into this moment and decide, right now, that you’re ready for more?

The New Year is calling. It’s your time to answer.

If you’re ready to make a big impact but need to make big changes, we’ve got you covered. Start by taking this quiz to uncover the quickest path to your next big breakthrough.

Or, if you’re ready to dive in and take things to the next level, book a call with a member of our Dream Team. Together, we’ll map out a personalized plan to get you seeing your vision for 2025 and beyond clearly.

You’ve got this—we’re here to help you make it happen!