Leather Products: Expensive or a Long-Term Investment?
Ghazi ur rahman Bhatti
Responsible for research the industry needs and provide solution.
Leather products have always been a symbol of quality, luxury, and durability. However, there is a common perception that leather is expensive, leading people to purchase synthetic or non-genuine products marketed as leather. This misconception needs to be addressed, as leather is not costly but rather a cost-effective and long-lasting investment.
The Cost of Leather: Reality or Illusion?
In the market, many brands present products made from synthetic materials as "leather" and set their prices equal to or higher than genuine leather products. The main reason for this is consumer ignorance and the premium image associated with leather. Synthetic leather or "fake leather" is of lower quality and deteriorates quickly, but due to marketing tactics and the "leather" label, consumers end up paying more for inferior products.
Why is Leather Affordable?
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Why Do People Consider Leather Expensive?
Conclusion
Considering leather products as expensive is a misconception. Due to their durability, low maintenance, and long-term savings, they are a wise investment. Consumers should learn to differentiate between genuine and synthetic materials and prioritize long-term durability over short-term savings. This way, they will not only acquire high-quality products but also make better use of their money.
Junaid Vohra | | Leather for Kids | Target to make 100k “Little Leather Artisans” by June 2025
2 个月So it all comes down to marketing right? The leather industry is devoid of marketing as Mike Redwood worte in his article . We never took the narrative in our hands. The industry is still waiting for the fashion brands, the customers to share knowledge about leather. It wont happen and it will continue to harm us . Time for the industry to start marketing their perspective to the consumer themselves.
Technical Sales Executive at Gulf Chemicals (pvt) Ltd.
2 个月Rightful advocacy ????
Project Manager for Fire Door Project
3 个月Insightful Ghazi ur rahman Bhatti .
Chief leather technician and production manager at khas industries karachi
3 个月Very informative