Lease More Apartments with Power Statements

What is a power statement?

A statement that makes your apartment or community outstanding, understandable, credible (incredible) and rent-able. A (nontraditional) statement that describes what you offer and how you do it in terms of the resident and their perceived use or need for your apartment.

Where does it get it’s power? Your creativity.

You’re trying to lease an apartment or create the impact that leads to a lease. The objective is to persuade and motivate the renter to act. That’s what a power statement is designed to do. If you do it right, it also distances you from and sets you above the other communities your prospect is comparing you against.

How do you create a power statement for your property?

Easy just think of what you do in terms of how your resident will benefit. Not a boring description but a vivid, alliterative, benefit-filled, picture that has the renter wanting more

Here’s the mindset needed for generating power statements…

• Don’t sell location, sell the easy access to everything your prospect wants and needs.
• Don’t sell a pool, sell the relaxation they deserve after a long day at work.
• Don’t sell a top floor unit, sell the prestige and status you’ll have, or the incredible, inspiring view.
• Don’t sell the larger floorplan, sell the ability to finally have the space your prospect needs to live a better life.
• Don’t sell covered parking, sell not having to wake up 20 minutes early to scrape snow off your windshield.

Get it?

Power statements have several purposes and can serve many needs in completing and solidifying the lease:

• A statement that makes a renter think your apartment in terms of how they can improve their life.
• A statement that builds your credibility with the renter.
• A nontraditional statement that describes your apartment in terms of benefits to your prospect.
• A statement about your community in terms of what your prospect needs.
• A statement that draws a clear line of distinction between you and other apartment communities.
• A statement that makes the renter want to hear more.
• A statement that gives the prospect a reason to sign the lease.
• A statement that breaks down resistance.
• A statement that gives the prospect more confidence to lease your apartment.
• A statement that makes a favorable impact on the prospect.
• A statement that links your apartment to improving the prospects life.
• A statement that is memorable.

Power Statements make your apartments outstanding, credible, understandable and rentable.

How do you respond when someone asks about your community? I’ll bet it’s a boring one-sentence description that has the other person looking for someone else to talk to.

Simple, real-world sales training that gets leases.

Your location, price and, amenities won't handle objections and they won't close the lease for you. You must understand how to SELL renters on the apartment.

Traditional property management training can be overwhelming, out-of-context, and downright boring. Worst of all, most training programs skip SELLING & CLOSING altogether.

Property managers are left to figure out how to sell prospects on the community and close leases themselves. Not anymore; Leasing University changes everything, with proven training in interactive, contextual, bite-sized courses.

Rent More Apartments with Leasing University.

Have questions? We are here to help; Call us anytime at (888) 735-7451