Learning About Value from 2 Shark Tank Pitches
Linda Rolf
Fractional CIO For Business Leaders Who Dread Dealing With Technology People
Watching Shark Tank always teaches me something. It might be feedback from a shark, a memorable (which could go any number of ways) pitch, or a standout product. Regardless, I consider it a worthwhile weekly 45-minute business – and entertainment -- investment.
The April 15, 2022 episode had two pitches that stood out for different reasons. If you’re a Shark Tank fan and haven’t seen the latest episode yet, I’ll try not to spoil it for you.
Who Knew Hair Could Be Funny?
The first pitch was for?HairFin, invented by Tony the awkward engineer. Tony clearly missed his calling as a standup comic. HairFin is a niche product that solves a real problem for DIY haircutters. All five of the sharks felt the product was too niche and unscalable. They initially passed on an investment.
But Tony, the likeable computer engineer, kept them engaged. “We care about hair but not a lot” might be one of the funniest unintentional taglines I’ve heard in a long time.
In the end, Tony did earn shark Daymond John's investment.
His initial ask of $75,000 for 20% equity was modest by any measure. The lone investor increased his equity to 30% even though his involvement would be very limited. John saw the opportunity to connect Hair Fin with one of his complementary hair product companies. The two founders would work together to develop the market.
The takeaway from this pitch – Tony was credible, unassuming, and humbly committed to his purpose. His creator’s story was simple and his personal mission admirable.
Cultural Awareness’ Time Has Come
The second company wasn’t competing with comedy. Instead, the two founders of?Browndages?struck the cultural awareness chord. As the name suggests, the Browndages product is band-aids for all skin tones. Even though there is heavy competition from firmly established leaders like the Band-Aids brand, the sharks were quickly onboard.
What made this niche product with strong competition attractive? The product is timely, it addresses a long-neglected need, and the creators are deeply focused. The husband and wife team recognized the competition they are facing and?had a clearly articulated plan for overcoming it.
In the end, three sharks came together with a generous investment because they supported the cultural importance.
A Final Word
We hear about spectacular financial investments and lofty company valuations every day. These deserve to be recognized and studied as examples of one form of company growth.?
Investors expect a return on their financial risks. Rightly so.
But what these two Shark Tank pitches remind us of has nothing to do with investors, money, and valuations. Instead, the ultimate measure of a company’s success is the meaningful value of the product or service delivered.
In both of these pitches, the sharks focused on the problems these products solved for everyday customers.
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Project Manager at Optional Thinking
2 年Good post Linda Rolf about the sharks. Yes, investors should make a return on their money. But sometimes it's not about the amount of the return as it is the amount of help and awareness that can be provided.
Licensed Insurance Agent at UnitedHealthcare Global
2 年on point!