Learning This Tactic from Non-Profits Can Really Pay Off

For- and non-profit organizations certainly have their advantages and disadvantages. While they are rather different on the whole, they do share some common goals. For example, a non-profit organization can only survive through raising money and a for-profit business can only thrive when a profit is made. They each have core strengths that help them succeed which can be adapted to fit the needs of the other, and stewardship is one of them.

Many companies have lost sight of relationship-building in its simplest form. They constantly look for ways to sell to customers but not how to solve their problems. They forget that customers like to be courted. They enjoy being asked what they need instead of being told, and they are valuable sources of information for organizations in terms of developing ideas for great new product offerings, product extensions, services, etc.

Non-profits have excelled for years at the art of stewardship, or fostering relationships in the hope that they will eventually show a return. Learning who and how to steward may sound simple, but it does take a certain skill set. You need to define your targets, set goals, and develop a detailed plan to help you reach those goals. Then, there is the delicate balance between too much and not enough communication, how and when to reach each person, and customizing your approach to address their needs. Although it can be time-consuming and costly, the payoff is often worth the investment.

Want to incorporate this into your marketing strategy? Contact us today to learn more.