TEBS work with medium and large companies and help them to optimise their supply chain and even kick start new digital offerings. Some of our customers are?O&G super majors. We also specialized in providing turnkey solutions for LPG on demand delivery. TEBS bring major reduction in time to market by integrating our products to customer’s ecosystem.
While launching a B2C offering like LPG On demand delivery which impact millions of customers lives, It is important to have?all stake holders (Logistic partners, Drivers, Customer support, distributes, LPG bunk marshals and even leadership team itself) in the same page. Even-though it is better to do this alignment face to face, it is not always practical when the country is large, and rollout happen in multiple phases.
?This blog is about some of best practices I learned while launching LPG OnDemand delivery product in Africa remotely #remotework
- Product launch plan ==> Our customer in Africa did a wonderful job. Timelines, objectives were clearly communicated?all stakeholders were invited to an upscale hotel on designated days
- Dedicated launch team ==> A team formed with representation from all relevant departments and even from other stake holders and assigned responsibilities
- Content creation ==> Training content in presentation and videos. Short videos for getting a big pictures. Each stakeholder group had videos related to their tools and overall idea about major workflows
- Communication channels ==> Effective use of whatsapp groups, each day at registration team collected all stakeholders mobile number and added to the relevant whatsapp groups. Allowed them to ask questions in group and converted questions into an FAQ and circulated later
- Progress tracking ==>Used Microsoft project and Agile sprint planning and daily/weekly standup
- Backup plans ==> Unexpected deployment issues in Play store and App store, however we had backup plans. Payment company issues also didnt affect our demos. We had backup videos for all planned live demos.
- Dry runs ==> Multiple dry runs including all stake holders (drivers, dealers, marshals, customers and even real deliveries and payments)
- Missing faces and expressions?==> Presenting through MS teams to close to 100 people in a session without a camera to view them was not effective.3-4 apps and workflows to show. We might've planned in a different style.
- Indian English ==> Even though English is not new for Africans, local team had to explain it further in their local language especially to driver and LPG marshals.
- Not handling distributor anxieties?==> In our experience in other countries distributors usually view these initiatives with a pinch of salt, they usually have doubts?on a digital infrastructure where all customers are stored a common place. We used to be prepared and convince them through our unique features to make them comfortable. But as interactions were limited we dint find much questions and there is uncertainty.
Overall it was a great experience .We could include many team members from India to be part of the events, and I sure it boosted their product ownership.
