Learning and Growing with Ryan Boswell

This past Monday, 11/4, our team had the opportunity to call and conference with Ryan Boswell about our business. We had an amazing conversation about marketing our product and creating our new website, which left us with many objectives to pursue in the future. We have so many great takeaways from this meeting, mainly focusing on website design, advertising, and how we can capitalize on sales during the winter months.

Some specific recommendations included focusing on winter sales and specialty deals, rebranding our colors to a more masculine scheme to better target our market, and using competing companies as inspiration for social media. Additionally, we are now planning a Yooper Sticks giveaway at the Illinois Tech Pitch Day to collect emails and names for our mailing list and to increase brand recognition.

From the Yooper Team, we owe Ryan a huge thank you and greatly appreciate the time he took to talk with us.