Learning From Apple to Boost Your Sales Once And For All
Zach Burkes
Predictable Profits | Scaling 7- and 8-Figure Agencies | Building the Industry's Leading Partner Program #JoinUs
If you're struggling to get sales - pay attention to this post.
(You could be doing it backwards.)
For example, as we saw during Tuesday's big iPhone release...
Millions of buyers frothed at the mouth, credit cards in hand, hoping for the chance to get their hands on the latest Apple technology.
Was it because of some sort of secret ninja marketing or sales strategy conceived by the late Steve Jobs?
Nope.
It goes waaaayyy deeper than their sales strategy.
It's something much BIGGER than that...
You see, Apple doesn't have "customers" in the traditional sense.
They have FANS.
Raving fans.
Fans that will drive 200 miles and wait hours in lines to get their hands on the latest technology...
And pay whatever price Apple asks.
They have fans that won't "hem and haw" over the sales copy...
...pay little attention at the design of Apple's website...
...and don't need hype or pushy sales techniques to get them to fork over $1,000 for the new phone.
They'll buy anything Apple puts in front of them.
That's the difference between "customers" and "fans."
Fans will buy anything you offer them.
As Kevin Kelly says:
"To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans."
(I suggest you read this article -> https://kk.org/thetechnium/1000-true-fans/)
So what if instead of trying to "sell" people - you focused on creating raving fans?
That means, persistently and consistently, providing content and experiences of value...
...it means, standing for and by your customers when things are tough (i.e. Southwest flying dozens of animals from storm-hit Houston to shelters).
...it means always striving to provide your fans with the greatest advantage possible (even when it's not popular).
If all you had was 1,000 raving fans that were happy to buy everything you have to offer...
...you could easily reach your financial goals without worrying about chasing the latest marketing strategy.
How would your business be different?
How might you operate differently on a day-to-day basis?
... Perhaps you wouldn't be so focused on the bottom-line, but more so on the customer experience and putting your customers first.
Think about it...
1,000 raving fans is all you need to change your life and your business forever.