Learning to Do All Things LeighDeux

During the UNC Shuford Program in Entrepreneurship open house, Bernard Bell asked me to speak about my experience at the Shuford Away program I embarked on in Shanghai, China the summer of 2019. I spoke on the panel about my internship for a travel startup company where I gained a lot of social media, marketing and sales experience. After Leigh heard my speech, she asked me to be her social media intern at LeighDeux, which little did I know would eventually turn into a part-time job and impact my life personally and professionally.

LeighDeux is a dorm décor company based out of Charlotte, North Carolina, which specializes in decorating any apartment, dorm room, or other small space into a place that makes you feel right at home. Through working for LeighDeux, I have been able to create fun graphics and raise social media engagement. For example, I would come up with creative ways to market the brand and promote it on both the company’s social media pages as well as my own. I also had the opportunity to gain networking and sales experience through reaching out to incoming freshmen in college and asking them to promote LeighDeux on their college Faceboom pages and get them to use my promo code, which I could gain profit from.

One of my favorite experiences working for Leigh was coming up with an alternative to in-person trunk shows during the pandemic. Therefore, we came up with the idea to hold a virtual trunk show where we decorated a room in Leigh’s house as a dorm room and featured the new Angie Harmon Skull Collection. I took photographs of the bedding arrangement, posted on social media and recorded a virtual trunk show video, which I edited using PremierPro and posted on YouTube.

I could not be more thankful for the relationship I have built with Leigh throughout this process. Leigh not only has been an amazing boss, but also an incredible mentor that has guided me through my junior and senior year at UNC-Chapel Hill. She has taught me about the journey to starting your own business and pursuing a career in the marketing, sales, entertainment and advertising industries. I will forever be thankful for this experience working at LeighDeux would highly recommend it to anyone interested in learning about decor, gaining a phenomenal mentor and growing their advertising and sales skill set.

Read more about me at my BLOG!