Learn to validate your product idea.
Don't leave your launch to chance. Ensure you validate your product idea before investing in production.

Learn to validate your product idea.

Hi, and welcome to the Foundr newsletter.

How do you know your product idea is good enough?

It’s a question everybody asks at some point in their business. Here’s a secret: you’ll never know 100% if your product will work or connect with a market.?

However, there are steps you can take early on in your product development process that can validate whether you’re idea is set up for success.?

In this week’s newsletter, we’re learning how to validate a product idea.?


Founder Words

?“I put myself completely out there as the face of the brand and [was] able to ask the hard questions but also get great responses and then use those to make our products better and our community better.”

- Mia Dickson, founder of Safe Bandz


Founder Tools

Product Validation Process: Was your latest product launch a dud? Where did it all go wrong? Probably when you didn’t validate your product. Here are the four steps to validating a product idea:

Product validation steps

Learn how to validate your product idea with our comprehensive guide.

Use Influencers to Validate: Product sourcing specialist Kian Golzari has sourced over 25,000 products for top sellers on Amazon. He says that sending prototypes to influencers can help you validate early versions of your product and generate interest for your launch.?


Founder Stories

Validate Your Product with TikTok: Learn how Safe Bandz founder Mia Dickson used TikTok to build a customer community that helped validate and improve her safety band product.?

Drag People Off the Street: For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He explains that you can obtain your first customers through the product validation process.?


Don't miss a future?Foundr?newsletter. Get real-time frameworks, tools, and inspiration to start and build your business.?Subscribe here.

Philip Fierlinger

Upstock.app ? Co-founder – Digital marketplace for foodservice & grocery ? Xero co-founder, former Head of Design ? Startup investor & advisor

1 年

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