Learn to use the Facebook click-to-call ad service, how to increase your call volume

Facebook has launched a click-to-call ad service that allows a call to be placed at the click of a button. Previously, Facebook had the Reach program which did not put a direct emphasis on calls but nevertheless it was indeed a medium for increasing call volume. The current program allows calls to be placed directly through mobile phones, once a user clicks on a click-to-call advertisement.

How does click-to-call ad work?

Facebook has provided an option to let calls be placed once a user clicks on an advertisement. The call will go to the ad poster’s number in real time and the user and the ad poster will be connected in real time. Facebook rolled out this click-to-call ad button once before but that was a part of Facebook’s reach campaign which focused more on driving the volume of calls but not necessarily produced the effect that the ad poster intended the ad to accomplish.

Below are a set of guidelines which you should follow in order to place your Facebook click to call ads successfully:

1. Facebook’s ads are only broadcast to a select audience. You can customize according to the tools and parameters provided which part of the audience you wish to target. You should set these parameters very carefully to get the maximum result. It is indeed prudent to target the audience that lives nearest to the ad.
2. You should schedule your click to call ad in such a way that they run at peak timings. To be able to do this you’ll have to set a budget for lifetime. In this case, setting a daily budget will not do.
3. Click-to-call ads can be customized with audio, video, pictorial messages. You should try different variations of an ad in order to see which kind of ad attracts the most attention.
4. Try to use a mechanism by which you’ll be able to identify a call from an ad, this can be done by setting a call tracking number. Using the number you’ll be able trace a call back to the ad it came from. You’ll find many call tracking providers who enable you to record and listen to a call to be able to determine whether it was a good call or not.

Even in this digital age, calls still remain an effective tool when it comes to generating sales. Even though Google provides this click to call functionality, you might need to find alternatives because not everyone will look for ads on Google. Facebook click to call ads provides a solution to this.

What sets Facebook apart in its click to call ad functionality is its “call now” button, which lets the user directly connect with you in one click only.

If you’re wondering whether this click to call functionality actually works or not, you’d be happy to know that a majority of the customer base prefer to be connected via calls when it comes to small businesses. Thus, even though we live in the digital age, the appeal of calls as a sales driver has remained intact to this day, and click to call ads are here to stay.