Learn The Unlearn About Business

Every business journey in this world starts with one core assumption i.e., we will plan successfully and execute the same meticulously and achieve outstanding results for an everlasting future with progressive growth of the company.

Cardinal Rules of Business dictates every businessman who lays the foundation to build a strong business which can grow for decades to come and reap better results year on year and over some time it becomes the DNA fabric and reflects in the culture of the company which will prevail across the actions and efforts of the organisation.

Every successful businessman whether they’re well educated or not will have one thing in common i.e., Their actions show 100% synchronisation of intuition and intention, in other words, their brain plans the same as what their heart believes. We call it –?Stage -1 of enthusiastic human behavior with the right mindset of calculations to make a difference.??

And over a period of time after all hardships he goes through, the businessman reaps the fruits of his efforts in terms of a growing business. Initially, due to the small size of the business and also considering the costs to run the business, he would have played numerous roles from A-Z to get the work done and the same person now wants to employ like-minded employees (polished term), in a bold way to put it he wants to recruit people who just listen to his orders and replicate the same actions so that he can reap the same success in coming years at a larger scale. We call it –?Stage-2 where intuition would have evolved into confidence due to the taste of success.

Even when the growth of the organisation reached a considerable size and directing the day to day activities in every part of the organisation is humanly impossible due to time and situation constraints but still, we would like to have direct supervision of every activity to ensure total control over the activities of the organisation, which will lead to delay in approvals and directions and end up with too much pressure on deadlines on the team and they tend to seek total deviation of the policy and procedure to find a shortcut to culminate the assigned work. This will lead to a typical situation i.e., policy paralysis.?Stage-3 where confidence matures into supremacy where they place themselves above the law of the business practice.

When we come across tapered growth in business due to lame business plans which resulted in lower turnovers across major portfolios will be considered as part and parcel of the game of business i.e., profit and loss are the two sides of the coin. You will try to execute the same plan differently with double the resolution and double the efforts of the entire team and in the next year-end up with stagnant figures in business volume with nil growth which will entice the feeling of frustration among the team and yourself.?Stage-4 where we will try to do the aftermath of who caused this result instead of what caused this. In business language the “who” and “what” are used as per convenience and the biggest irony is that “The Businessman” is not part of this aftermath neither in “who” nor in “what”.?He isolates himself from this.

Here starts a new chapter where he starts exploring the new business ideas and engages the core team’s valid time and efforts to evaluate the new business ideas which may eventually become a new source of business. It is a usual practice in any business house to entrust the loyal and performing team with development plans but the catch in this step is called multi-tasking where the same people will be performing the duties in their current roles and also will spare time and efforts to explore new ideas. If we clinically examine the hierarchy of the organisation and its people we may come to see that the people who spent a large amount of time in the same organisation might have grown to different levels at different capacities. The end result of this multi-tasking is over-exhausted employees whose output no longer matches the previous one.??Stage-5 where we misread experience as expertise and the entire organisation gets engulfed with the same phenomena because Supreme requires only followers.

The nature of the market is ever-changing and it elevates the businesses who learn it and others will see the wrath of the market for their complacency and it is an ongoing cycle. Once a great man said submission of failure is the first step to learning which we usually won’t practice in our business because of the faulty image that we wrap around us as armour. Let me mention the famous quote “Businessman wears his best suit when things go wrong to pretend he and his business are in the best shape to the world”. He will try to bring on board a few well known faces from the market to showcase to the world that this is about a big break-through in his business shortly but eventually it won’t happen because it is an act of pretentiousness.?Stage-6 where our ego takes the front seat in business we will forsake the market facts.

At this stage of business, seems to be in an auto-pilot mode and it is bound to take its own course of action as per the market trend and it is a self-telling reason to ourselves i.e., “usually it happens when the entire market goes through some corrections” but actually we are failed to recognise our complacency which is causing this nose dive degrowth in business.?

Eventually, any market which was hit by some sort of disruption will gradually allow new alignments where new players will occupy some significant positions and older ones will need to re-evaluate their position as per the new trend like how E-commerce played a vital role in the Indian market where online players Flipkart and Amazon etc made their presence felt to their offline counterparts in a very short time.?

Let's not deviate ourselves to new subject Online Vs Offline, we shall focus on our storyline why enthusiastic business owners who had a very great start in business and witnessed leaps to great heights in business will see a dire fall in their business because they fail to acknowledge the true nature of human mind.?

In business we deal with?people (our customers)?in the market by our?people (our employees)?and we fight with?people (our competition)?and the best part of this people is they’re ever changing and our once used success formulas won’t help us to match the?ever changing people?(customers/employees/competition) and that’s why so many companies on-board professional expertise from market to steer their company towards growth and the main reason is this professional expertise comes from the?ever learning process of ever changing market.

I have huge respect for all self-made entrepreneurs and businessmen who made this world a better place to live for humankind, otherwise we would never be able to scale up our business standards. I want to emphasise the importance of the right expertise in the right place at the right time to build a better tomorrow for the business.?

Note: The above article is prepared for learning purposes for the newcomers in business to help them to learn the unlearn about business.