"Learn" StartUp: The art of validating a hypothesis.

Managing uncertain and disruptive environments using traditional management tools is not the best option. Why? Because we were trained to sell products to people who want to buy them but not sell them in an uncertain market.

90% of startups die in the first few years.

One of the keys to survival is having enormous creativity in validating the hypothesis! That helps to reduce time, cost, and save your health. It's not an easy job and it takes time but it's the best investment in the first steps of creating a product, service, or startup. Learning is the purpose of a Lean StartUp methodology.

The Lean Canvas tool provides a wider perspective to generate a list of the best hypothesis. This tool takes into consideration the problem, the solution, value proposal, key metrics, the target segment, distribution channels, unfair advantages, cost structure, and revenue streams.

Then take your "smoke test", landing page, mockup, ... or your solution without any tool and go out and visit customers and test the market. You need to get client idea feedback even before defining your Minimum Viable Product (MVP). That's the first milestone.

Only after solution and hypothesis client validation should you make a business plan and start to invest in it. You'll save time, money, and health!