Learn SEO in 10 Minutes! What is SEO? What It Does And How Is It Applied?

SEO is a concept that plays an important role in today’s marketing, advertising and communication studies. It affects a wide area, from businesses to e-commerce sites, from blog posts to promotional practices in online channels.

What is SEO?

SEO is an acronym that stands for strategic optimization of website pages and other types of digital content. Its abbreviation, in its original language, is as follows: “Search Engine Optimization ” is an application that allows your web pages to appear higher in search engine results. The main purpose of the application is to increase traffic.

In other words, attracting visitors to web pages with SEO strategies is the main goal to be achieved with this method.

In today’s digital world, there are different search engine channels. In addition to?Google , there are also different search engines such as?Bing ,?Yahoo ,?Baidu , but since Google has about 85% of the market share in search engines, the purpose of SEO is more Google-oriented. To put it in a nutshell, SEO is a marketing strategy focused on optimizing Google content. Another reason for this is that Google is the most used search engine.

Therefore, SEO is a method that will enable you to appear in front of people in search engines, especially Google. Today, it is a marketing application that almost everyone needs, from large companies and companies to personal publishers.

What Does SEO Do?

First of all, it should not be ignored that SEO is a strategy. So, what exactly does SEO, which is shown among the most important?digital marketing ?efforts of today, do?

This issue is generally directly proportional to the goals of the website publisher, business or expert who does SEO work. SEO work offers an optimization process, and this optimization has different advantages. Each of these benefits is to gain overall visibility.

Websites and internet pages become open to thousands and even millions of visitors over time with SEO studies. This is a great marketing concept for businesses. It is also a great promotional method for non-profit, non-governmental organizations, and bloggers who want to spread their opinion.

While answering the question of what SEO does do, it should be mentioned that it focuses on organic search results. Search engines basically contain two different search results: ‘organic ‘ and ‘paid ‘.

Paid search results are the content that advertisers publish on search engines for a certain amount. These contents will appear at the top of the search engines if the advertising fee is paid. However, organic search results are not based on paid advertising logic. It is enough to do SEO work to come out at the top levels in organic searches.

Businesses that promote products and services are also freed from extra financial burdens with SEO work. Because showing up in search results with paid advertising requires an extra budget. However, businesses that appear in organic searches with SEO will both be at the top of the search results in the longer term and avoid extra costs while accessing this opportunity. This advantage of SEO for businesses applies to anyone who wants to spread a certain idea to the wider community. Therefore, one of the most important rules of being in digital media is to be visible on?Google . At the beginning of the basic processes that make this visibility possible, SEO comes.

How is SEO Done?

To answer the question of how SEO is done, we need to approach the subject from two different angles. SEO is done by Professional SEO Expert. While doing SEO, two different criteria should be emphasized, namely “On-Page SEO” and “Off-Page SEO”. First, let’s talk about On-Site SEO. On-site SEO practices are about everything inside a website. We can analyze on-site SEO studies by dividing them into titles as follows.

• Keyword
• Content Quality
• Website speed
• Titles and meta tags
• URL structure
• Image optimization
• Simple website theme

First of all, it is necessary to determine the target audience of the website and enter content that is compatible with the target audience. For this, in order to be visible, content should be written by including the most searched keywords in search engines. These keywords can be used on the website home page and in the main headings. In addition to content quality and keyword planning, it is necessary to pay attention to some criteria to increase user experience.

A simple and understandable site theme is extremely important for visitors to stay on the site. Keeping visitors on the site is of primary importance when doing on-site SEO. For this reason, it is necessary to focus on criteria that will affect the user experience, such as theme design and visuals, in on-site SEO.

Benefits of SEO:

• It is the ideal way to provide a better user experience.
• It is the primary sales method for businesses and e-commerce sites.
• It helps to build brand credibility and brand awareness.
• It is a digital marketing method that reduces advertising costs to zero from time to time.
• It contributes to the organic efficiency of websites in every aspect.
• It increases the mobile efficiency of websites.
• It is a long-term and successful digital marketing strategy.
• It enables businesses, entrepreneurs and ideas to stay one step ahead of competition in the digital and real world.
• It is an extremely practical method of reaching new audiences.
• It contributes to the identity creation function in the digital world.
• It makes it much easier for ideas to reach the masses.
• It gives the opportunity to make competitor analyses and produces solutions to leave the competitors behind.

SEO for Long-Term Success:

The digital world has provided countless options to explore in order to achieve overall organizational goals. One of these options is SEO studies. However, it seems that SEO stands out as the most efficient of these options. Because it provides very efficient opportunities to increase brand awareness and brand value.

Search Engine Optimization (SEO) is a strategy that will help you stay competitive. SEO refers to a website’s ability to gain quantitative and qualitative website visits through organic search engine results. Therefore, to get a professional service, you may want to contact us and increase your sales.

Team Knocknock is here for you!