Learn Personal Branding On LinkedIn

LinkedIn might be a primary job-seeking platform, but it is slowly becoming an interactive social media for working professionals worldwide to connect and grow together. Not every person who joins LinkedIn is a working professional looking for earning opportunities. There are also founders and business owners who look forward to promoting themselves and their brands on the platform.

This is where personal branding comes in. Your personality, thoughts, and vision make your business stand out. After all, it is an extension of your expertise and experience. You can grow your network, customers, and business revenue by creating an impressive and relatable image of yourself. It inspires current and potential employees to match up in work efficacy.

Before beginning your personal branding on Linkedin, you should know your image in your field. Not your job portfolio or professional profile. But your overall identity in the market in terms of personality, principles, and power. It would be best if you advertise your strengths, weaknesses, personal learnings, observations, anecdotes, and much more for most people to relate to you in the long run.

Personal branding is not restricted to founders to help them promote their businesses. Even graduates, freelancers, and senior professionals can make a personal brand of themselves. This helps them grow their network and get more work opportunities globally.?

Updated Profile

The first and essential step to achieving great personal branding is to have an up-to-date LinkedIn profile. Make sure you have a professional/semi-professional yet authentic profile. This has to be filled with information about your work and educational background. Request your partners, clients, employees, colleagues, ex-colleagues, bosses, etc., to give you recommendations and endorse your skills in specific sections allotted for the two areas on your profile page. Keep connecting with people from your field and related expertise primarily. Later, add others from different fields to expand your network over geographies. LinkedIn makes having global connections easy as it feels formal compared to invading someone's personal space by following them on other social media platforms.?

Quality Content

Content helps you play the role of a distinct industry expert (more or less). When you post your opinions, observation, and advice related to your field, current affairs, trends, etc., people start looking up to your profile for these specific things. It would help if you studied popular post templates that work on LinkedIn and later generate your unique content following a similar path. Research what your target audience would like to read about, when they are most active, which age group and field they belong to, and how to get them to engage with your posts. Post regularly and during peak hours (research-specific) to get the most engagement from your connections and other LinkedIn users. This helps you increase your reach and gain recognition across the platform, resulting in more opportunities for you.

Personal Stories

Personal stories are the most trending and loved form of content on LinkedIn. They open a gateway into your professional or entrepreneurial journey and show people they can achieve what you have by following in your footsteps. Many LinkedIn creators bank on the curiosity of the youth to follow the journeys of professionals with experience in their field of interest. Personal stories give a human touch to your story and give people a real-world idea about various work processes that no book can teach. These stories can be about doing business, dealing with bosses/clients, overcoming obstacles at work, upskilling, upscaling, dos & donts, funny work incidents, and more.

Feed Interactions

Always engage with your connections. The more time you spend liking, commenting, and sharing (reposting) the works of your network, the more visible you'll be on their and their connections' feeds. This directly increases your overall reach. Many creators swear by the formula of interacting with their connections' content for an hour every day. Especially before posting their content to increase the reach of their content. Your interaction shouldn't just be limited to your connections. You would be suggested the content from creators, strangers, and the connections of your connections on your feed. Try to engage more with these people, too, as it expands your horizons by a considerable margin.

Consistent Efforts

Consistency is the driving force of most creators, with a big following on LinkedIn. Regular posting (2-3 times a week or more, depending on motivation) with authentic content will help you stand apart from the millions on the platform. If your content adds value to people's work-life and overall existence, it will always be sought-after. Ensure you stay away from gimmicky ways to increase reach and following. Your goal should be to create quality content regularly with your knowledge. Your personality will speak for you with time. Let it flow, and don't trap it inside the vicious cycles of algorithms. Don't be led down by stagnant views, follow counts, likes, etc.; your content will get its due in time if it is unique.

This was it from our side! To learn more about personal branding and branding in general, you can follow our page Digital Drushti or head over to our website. We are an educational platform and a marketing consultancy helping graduates, work professionals, and business owners with their digital marketing journeys.