Learn to Master Influence + Content Marketing at These Events in 2017

On the heels of our Influence 2.0 report that was published in partnership with Altimeter and Traackr, there's been a surge of interest in an already hot topic:

The future of influencer marketing.

I am very thankful to our friends at Traackr and Brian Solis for helping to advance the evolution of the practice for the strategic initiative that it is.

Even so, once there is alignment on the strategic and ongoing relationship focus for influencer engagement, what should companies do to make those relationships translate to ROI?

In my experience working with numerous brands, large and small, over the past 7 years on influencer content programs, there is no better vehicle for value exchange between brand and influencer than content.

But how can companies best plan and implement full customer lifecycle content programs with macro and micro influencers?

I've actually covered this topic many times here on LinkedIn and especially on our own blog.

Beyond that, between February and June of 2017, I will be doing my part to answer the question about strategic influencer integration through a series of 13 presentations on variations of influence + content for marketing as well as a few focused on SEO + content and influence. I hope you are able to attend more than one as there will be many impressive and helpful speakers sharing their marketing expertise as well.

• Feb 16 - Influitive Content Marketing Mentor Summit - virtual event. My presentation is a keynote: How to Optimize Content with Influence
• Feb 20-22 B2B/C2C Marketing Exchange - Scottsdale. My presentation is a solo: Influencing the Influencers: Top Trends & Best Practices for B2B Marketers
• Feb 22-23 Digital Summit - Phoenix. My presentation is the closing keynote: Supercharge Your Content with Influencer Marketing
• March 15 Oracle Marketing Mixer - private virtual event. My presentation is a solo: Influencer Marketing: Hype or Hope for B2B?
• March 22-24 Social Media Marketing World - San Diego. My presentation is a solo: Future of Influencer Marketing: Strategies and Trends
• April 4-5 Digital Summit - Los Angeles. My presentation is the closing keynote: Supercharge Your Content with Influencer Marketing
• April 11-13 Content Marketing Conference - Boston. My presentation is a keynote: The Influence Imperative
• April 25-26 Clever Content - Copenhagen, Denmark. My presentation is the opening keynote: Search Marketing in 2017: Be the Best Answer 
• April 26 Epic Content Marketing - Oslo, Norway. My presentation is a keynote: Influencer Marketing: How to Create Quality Content & Relationships that Scale
• April 27 Future of Business - Oslo, Norway. My presentation is a keynote: Optimize: Attract & Engage Customers with Integrated SEO, Social and Content
• May 30 Influence THIS - Copenhagen, Denmark. My presentation is a keynote: The Future of Influencer Marketing
• May 31 - June 2 BMA17 - Chicago. My presentation is a keynote: Relationship ROI with Influence and Content Marketing
• June 22 Ignite - London, England. My presentation is a solo: Influence: Mighty Hype or Great Hope for B2B?

Will you be attending any of these events? With 13 speaking engagements in 4 different countries plus several virtual events, there's plenty of opportunity for us to connect! Please let me know which events you will be attending (or speaking at) in the comments below.

In the meantime, be sure to check out the Influence 2.0 – The Future of Influencer Marketing Research Report 2017 here.

THANK YOU for reading! Be sure to find my pithy tips, news and insights on Twitter at @leeodden. I'm a big fan of Instagram too, so feel free to follow me there. Of course, I pay the bills by working at TopRank Marketing and do a little blogging at TopRank's Online Marketing Blog as well.