Learn About Lynn Fernando

I have?20+ Years of Experienced Brand Marketing Executive with Proven Strategies for Driving Business Growth at Disney, Amazon, and Nestle and at Startups. I have a deep understanding of Market Research, Digital Marketing, Social Media Strategies and Customer Acquisition to Help Companies Reach Their Goals.

Driving digital transformation and results through strategy and executional excellence.

As a fractional CMO, I have experience in creating and implementing marketing strategies that drive business growth. My skills are in areas such as market research, brand management, digital marketing, and customer acquisition. I have a deep understanding of various marketing channels and am able to create campaigns that effectively target specific audiences. I also have strong leadership skills and am able to build, motivate and manage a team of marketing professionals. Overall, I can be a valuable asset to any startup or company looking to improve their marketing efforts and drive growth on a part-time or project-based basis.

I am also a startup founder with almost 20 years of experience leading teams, driving marketing strategy, managing strategic partner relationships and maximizing digital platforms and programs at Fortune 100 and early-stage startups.

I have had leadership roles at Disney and Amazon working across multiple business sectors including digital technology, gaming, retail/consumer products and travel and hospitality.?I was also the global head of marketing at Amazon Fashion for its private labels and co-brands.??

I have my MBA from the University of Michigan and the Co-founder of Ross EMBA Ventures (REV) – an entrepreneurial support network, consultancy and venture fund for Michigan’s Ross School of Business EMBAs to provide support, influence and legacy for aspiring entrepreneurs, investors, and innovators.

GO-TO-MARKET STRATEGY

• Market Intelligence & Research
• Market Segmentation
• Competitive Analysis & Research
• Brand Positioning & Messaging
• Customer Personas
• Marketing Strategy?
• Sales Strategy & Enablement
• Advertising & Media Plan
• Metrics & Measurement Plan

E-COMMERCE & DTC STRATEGY

• Target Segmentation
• Product Selection
• Platform Selection
• Marketing & Promotion Strategy?
• Content Development Strategy
• Influencer Marketing Strategy
• Email & Social Media Marketing?
• Analytics & Reporting

STRATEGIC PARTNERSHIPS & SPONSORSHIP STRATEGY

• Strategic Planning & Goal Setting
• Innovation and Partnership Workshops
• Partner Persona and Profile Recommendations
• Partner/Sponsor Offering Development
• Partnership Outreach
• Negotiation & Contracting
• Implementation & Evaluation

MARKETING AUTOMATION & DIGITAL TRANSFORMATION

• Organizational?Analysis?
• Customer Journey Analysis and Strategy
• Lead and Demand Generation Setup
• Social Selling Process and Implementation
• Email Marketing Automation?
• Social Media Campaign Management
• Advertising Campaign Management
• Maintenance and Support

Zones of Expertise?

• CMO Interim Leadership
• SaaS & DTC Go-to-Market & Marketing Strategy
• Brand Strategy and Positioning
• Strategic Partnerships and Sponsorships
• E-Commerce Performance Marketing
• Social Media and Content Marketing Strategy?

Let’s Drive Revenue and Growth Together!

At REV, we are passionate about helping and partnering with founders and visionaries.?Let’s connect and book an intro call!

https://revadvisers.com/rev-advisers-team/lynn-fernando/