Learn to Love This ??

Hope you’ve had a great week.

It’s been sooooo cold here in Mumbles ?? and although the daffodils are out and it’s not going dark as early it definitely doesn’t feel like Spring just yet.

I’ve had a lot of conversations/enquiries this week and the question that I’m getting asked again and again is

How can I get more work? ??

I’m always happy to offer some hints and tips of course but I always get the feeling that people are looking for an instant fix.

I’d love to be able to wave a magic wand and make clients magically appear but there isn’t really a quick way.

The ONLY way is marketing. ?

Marketing matters!

No marketing = no clients so you absolutely have to make time for it even when?you’re busy with training delivery.

A few tips:?

Plan time for marketing & make that time non-negotiable??

With deadlines looming and training to deliver, I know how easy it is to push time earmarked for marketing to one side.

My advice is to plan time for marketing in?your diary and treat it like you would a client appointment – essential and non-negotiable.

Keep marketing even when you’re busy???

It can take months or years to see the impact of the marketing you do today.

This is?why it’s so important to keep marketing, even when you’re busy, to make sure that?the work doesn’t dry up in six months’ time. ?

Do one thing a day ??

Pick one thing a day that you can do towards marketing your business.

This might be?posting on social media, writing a blog, sending out a newsletter, emailing an existing client – you decide.

Just ten minutes a day focused on marketing can make a big difference over the?week/month/year.

Respond quickly ?

If you receive a new enquiry or someone writes to you with an?opportunity, or even if a client leaves feedback via a Google review, always aim to?respond quickly and to let people know that you appreciate them thinking of you.

This shows that the working relationship matters to you.

Learn what works & do more of it???

Whenever you do any marketing, remember to keep an eye on any stats available.?

This might be the open and clickthrough rates of an email campaign, engagement?stats on social media, data for your Google Ads or tracking how new enquirers heard?about your business.

These stats will help you to build up a picture of what’s working so that you can do?more of it (and drop what doesn’t work).

Follow-up with clients ??

It’s far easier and less time-consuming to market your services to existing clients?who are familiar with your business than to people who have never heard of you?before.

Following up with your clients with a simple thank you card or to let them know how?you can help their business can be a great way of securing bookings without a huge?input of time.

? Niche ??

By niching your business, you automatically have a narrower focus to your marketing?because you know exactly who you want to reach and what you can offer them.

It also makes it easier for others to refer you and for you to get found.

Having said that.. I’m on the naughty step this week! ??

Go here</>?to read my post on Linked In and find out why.?

As ever, I’d love to know your thoughts.

Do you honestly make time for your marketing or?only do it when you haven’t got?any work?

What works for you?

Reply back and let me know – I’d love to hear ??

Love from Sharon x ??

Sharon Gaskin is the Founder of The Trainers Training Company, Helping Freelance Trainers Create and Grow Successful Businesses.

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Looking forward to seeing you there! ??