Learn the latest social media trends and develop a customized plan to grow your business by following these easy steps!
Learn the latest social media trends and develop a customized plan to grow your business by following these easy steps
If you plan a marketing strategy for building the business, digital videos should be an integral part of your marketing mix. We will begin with the definition and continue with its significance for crafting a successful entity like a pro.
What is a Digital video?
Digital video is an electronic depiction of animated or moving digital images visible in rapid succession. These videos can be reproduced or used multiple times with no degradation in quality and content. Examples: Commercial videos, Television shows, movies etc.
Ways to Build a Business through Digital Video
Awareness
A startup and small-scale business need awareness among target customers. It is the first step towards building a brand. And digital videos are a great way to achieve maximum eyeballs conveniently.
Brands utilise digital videos at a basic level through television advertisements for decades. Online digital videos are an extension of the medium on different websites, social channels, and video streaming platforms.
According to?Statista, more than 2.6 billion people use Facebook every month. YouTube is the second largest search engine globally. WhatsApp has over 2 billion audiences who share more than 1 billion images and videos per day.
Your audience is online tap them with a relevant and engaging digital video.
Engagement
The digital video for the business should answer crucial questions and resolve the pain points of the target audience.
Make your videos as engaging as possible.
Conversion
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Use digital videos to explain the benefits of products & services with a call to action. At this stage, focus on conversions, traffic, and new leads. If possible, give some first-time offers.
Repeat Customers
Business is a continuous cycle. You need to maintain open communication with the existing customers. OTT platforms like Amazon Prime, Netflix and E-commerce companies such as Amazon Flipkart frequently share promotional, reminders, offer videos through emailers.
Loyalty and Trust
Customer management with digital videos builds trust and loyalty. Customers naturally refer to their network. It gives excellent awareness and lead generation for the business.
Expansion
Digital videos eliminate all geographical restrictions. You can expand anywhere you want.
Digital Videos for Internal Application
Videos are interactive, explanatory, and informative. You can use them for internal training, up-skilling, and onboarding process. A skilled workplace improves business productivity.
Benjamin Franklin once said, “If you fail to plan, you are planning to fail.”
Take a cue from these wise words and starts applying digital videos for building and expanding business.
If you want to know more about building a business with digital video, talk to our Vaak experts today.?
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