Learn With Jeremy McGilvrey - How to Create a High Converting Website Landing Page Design

Jeremy McGilvrey , Houston Texas - Do you want to convert your website visitors into subscribers, buyers, or leads?

Then, your website landing page design should convey the message.

An effective landing page design helps grab the attention of visitors and compels them to take action, thus increasing conversion.

Let’s learn how to create a high converting landing page design.

Understand Your Target Audience’s Pain Points -

How do you convince someone to buy your product/service?

The truth is, it’s hard to do. To convince your audience and create an impact on them, you MUST trigger their pain points. You won’t offer your customer a bottle of hot water when he is sweating, right?

Likewise, you need to create a landing page design that turns your customers ON. And you can achieve this by capitalizing on their pain points. For instance, have a look at the landing page of Uberflip below. It triggers customer’s pain points: Building demand generation experiences that CONVERT.

Create a Compelling Headline -

First impression is the last impression. And it works quite well for the digital world. Your landing page’s headline creates the first impression and makes a visitor stay on or leave the page.

According to Copyblogger, almost 8 out of 10 people only read the headline.

It shows that the headline is the key player to draw the attention of visitors and convert them into leads. Make sure your page has a short, relevant, and catchy headline that immediately captures the attention of readers.??

See the headline of WordStream below. It is short yet attention-grabbing without any fluff or clutter.

Craft an Irresistible Call to Action -

After the headline, your call-to-action (CTA) is the second biggest opportunity to improve your conversion rate. And it is a MUST-HAVE for landing pages.

Short call-to-action, 3-7 words longer, is considered highly effective. It is advised to useactionable verbs that invite your visitor to take action. Some examples include, “Download Now” or “Try for Free.”

Like this one of Netflix. It immediately catches the user's attention to try something for free.

Don’t Forget the Importance of Color -

Research shows that 92.6% of people say visual dimensions influence their purchase decision. So, it is important to consider color association to create a perfect landing page design.

However, picking colors is tricky. You want to choose colors that are highly readable for your audience.

For instance, blue and purple are appropriate choices for women audiences. However, men prefer black, green, and blue colors.

Marketers also stress the use of different color variations to increase the conversion rate. They recommend using an appealing color for CTA.

Look at this landing page of Shopify. It is using the perfect color combination that immediately draws attention.

In short, understand the color psychology to use the right color for the right audience at the right time.

Add High-quality, Attractive Images -

“A picture is worth a thousand words.” It’s a truth you should NEVER UNDERESTIMATE.

?A study by Microsoft, the average person has an attention span of8 seconds.

Yes, 8 seconds!

?And nothing can beat visuals when it comes to drawing your audience’s attention. I love this landing page of ProBlogger. Even if you had no idea of what the page is all about, the picture says it all. Right?

Make sure the images you use are relevant, high-quality, captivating, and create a personal connection with your target audience.

Add a Video Where Appropriate -

A case study reveals that having a video on a landing page is more effective. 71% of marketers confirm that video converts better than any other media.

?So, you may consider adding a sweet and attractive video to your landing page design where appropriate.

Videos strengthen SEO , create an impact on your visitors' emotions, and improve user engagement. They better demonstrate your product/services and allow you to cleverly replace text.

See this video of Adobe’s landing page. It strongly conveys the message.

Make Sure the Landing Page Design is Responsive -

Statics show that about 30% of all web activity comes from mobile. A study also shows that a mobile-friendly site can double your conversions .

?So, your landing page needs to be mobile-friendly.

Make sure it looks great, feels great, and is easy to navigate across multiple screens. You also want your page to be fast loading and clickable on mobile devices.

Such as this landing page of CoSchedule:

Include Raving Testimonials When Relevant -

There is no better driving force than word-of-mouth when it comes to success. People are always looking at reviews of products/services before making a purchase decision.

So, it is a nice idea to add testimonials from old customers to your landing page design. Make sure the testimonials are not vague and they directly correlate to what you are trying to promote.

If your business has received some shining achievements or compliments in the past, be sure to showcase them.

I love the way Nauto showcases their testimonials.

Simplicity Makes the Best Landing Page Design -

“Simple is better,” they say. And the same goes for your landing page design.

Maintaining a visually simple and minimalist design makes your page more readable and improves visitors' focus.

I love this minimal and creative landing page design of Trulia. It has the best colors with an appealing headline, visuals, and CTA.

A visually simple design displays all page elements in a clean way and directs readers to keep reading without panicking their eyes.

It also helps maintain whitespace that isolates call to action and headline from other elements.

?So, these are some of the many tips to create an effective landing page design. Do you have any other tips to share with our readers? Do write in the comments below.