Learn how to use the Authentic Persuasion Pathway
Jason Cutter
Mission to help good companies help more customers | When a company wants more results from their sales team, that’s when you call me | Author of "Selling With Authentic Persuasion" | Guy with a Marine Biology Degree
Summary of Workshop: Most people think that “sales” is a dirty word. Consumers struggle with trusting salespeople. Salespeople who fell into sales, and lack the proper mindset and tactical training, will default to Order Taker mode. Compound that with our fundamental desire as humans to fit in with the tribe, we get a combination that starts with a strong fear of rejection and ends with a failing sales career. In this session, we will cover where this comes from, the mindset shift to make, and the tactical sales process to follow each and every time.
"Personally I found your sales training sessions to be very helpful and have implemented several techniques in my day to day prospecting.??For starters, I make sure to outline a PowerHour nearly every day (I wear a lot of hats so this isn't always feasible), which I find helpful to stay focused and prioritized.?During this hour I try to keep all distractions at bay (aka I don't take calls, answer emails, mute chats, etc) and only prospect for that hour.??
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Perhaps more importantly, I have implemented your FIVE STEPS for driving conversations to make sure I keep control of the sales process - namely Rapport, Empathy, Trust, Hope and Urgency.??I have a detailed outline for all calls, based on your FIVE STEPS, which I follow when speaking with prospects - particularly on the first discovery call where we are pitching our services to see if there is a fit for both companies.
Recommendations for other business owners: These sessions can be helpful for anyone in a sales/consulting role that is looking to pitch a product or service, whether that person has had training or not.?These techniques are easy to understand, easy to apply and are very practical for every day sales calls." David C.