Learn how a leading insurance company got a four-fold return on investment.

An average Indian household's monthly income is 1% of the nation’s economy, and 2% of that income goes into insurance premiums. About 13 crore people pay insurance premiums with half of their lifetime earnings. We came across these stats when we worked with one of our insurance clients. With such a dense industry demand, our client struggled to manage their clients and potential customers.

So, to avoid missing leads, have a digital presence, and increase conversion rates, they turned to Hyperlocal. Our client went exclusive with hyperlocal as it digitized more than 900+ of its sales agents. This helped out the client to route leads intelligently based on the specialties of each agent.

This way the company assures that the right leads are directed to the right agent at the right time. However, keeping track of all the leads was hard for the company's agents, and to fix that hyperlocal provided the organization with lead management software that notifies the agents when there are leads to follow up on. After making these significant changes in the organization, the company recorded a higher conversion rate after using the LMS to assign leads to high-converting agents, with around 200+ social engagement per agent.

However, we found that our client was falling behind due to a lack of online presence and by using hyperlocal we fixed that as we created a digital presence for them, which boosted their organic discoverability by up to 10x. But creating a digital presence was not the only challenge, creating engaging content was equally important. To assist our clients with that, hyperlocal allowed them to post vernacular ads, which increased social media engagement since locals are more likely to understand and relate to their ads.?

As a result, their sales were going up, and when the brand analyzed their agent and channel partner’s performance it was easy for them to allocate their budget according, which helped them to recognize and appreciate their hardworking channel partners and to maintain a healthy relationship.?

After using hyperlocal a significant improvement was seen in the sales agent’s performance. The agents increased their sales, the brand saw 4x increase in ROI and their customers received a better sales experience.?

The future for brands lies in getting more and more accessible to their customers. As millions of businesses compete to grab consumer attention, you require a digital expert that makes your brand and its local partners stand out in the chaos. To learn more about how to go about streamlining your channel marketing needs, contact us today.

Click here to read the complete case study: https://hyperlocal.onlinesales.ai/hyperlocal-digitize-agents-insurance-case-study